Senior Business Data Analyst – Ad Operations

Allstate

Senior Data Analyst optimizing digital advertising campaigns for Allstate's marketing platform. Collaborating cross-functionally to improve campaign performance using data-driven insights and machine learning.

Posted 6/23/2026full-timeRemote • Ohio • 🇺🇸 United StatesSenior💰 $75,100 - $126,325 per yearWebsite

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Monitor and optimize programmatic campaigns using real-time and historical data signals
Diagnose performance issues across supply, demand, and delivery systems; recommend targeted interventions
Design and evaluate A/B and multivariate experiments, integrating sensor-based features into test frameworks
Collaborate cross-functionally with AdOps, Product, and Data Science to operationalize optimization strategies at scale
Contribute to the development of automated decisioning systems for campaign management (e.g., budget allocation, bidding adjustments)
Partner with data scientists to translate business problems into ML-driven solutions (e.g., propensity models, bidding optimization, segmentation)
Drive the evolution from manual campaign management to automated, intelligence-driven optimization systems

Requirements

What you’ll need

Bachelor’s degree
4+ years of experience in data analysis, campaign optimization, or programmatic advertising
Strong proficiency in SQL and Python for large-scale data analysis
Solid understanding of programmatic advertising ecosystem and KPIs (CPM, CPC, win rate, CPA, ROAS)
Experience designing and analyzing experiments (A/B testing, causal inference methods)
Strong problem-solving and analytical thinking skills with a focus on driving measurable outcomes
Ability to communicate insights effectively to both technical and non-technical stakeholders

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options
Technology setup with laptop, monitors, and accessories
Monthly internet reimbursement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLPythondata analysiscampaign optimizationA/B testingcausal inference methodsautomated decisioning systemsmachine learningbudget allocationbidding optimization

Soft Skills

problem-solvinganalytical thinkingcommunicationcollaborationcross-functional teamwork

Certifications

Bachelor's degree