Digital Content Planning & Development Manager

Allstate

Manager leading digital content planning and development for Allstate's corporate web experience. Driving storytelling strategy and ensuring content is impactful and aligned with business priorities.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $98,100 - $150,500 per yearWebsite

About the role

Key responsibilities & impact

Lead content strategy for the corporate web experience aligned to business priorities and stakeholder needs.
Proactively identify whitespace, emerging narratives and audience-relevant stories from business priorities, data and cultural context.
Elevate storytelling through multimedia and innovative formats and experiences.
Oversee the creation, editing and publishing of best-in-class digital content.
Develop content frameworks that improve ranking, visibility and inclusion in AI-driven search and answer experiences.
Use data and insights to refine content strategies and prioritize improvements.

Requirements

What you’ll need

5+ years of experience in digital content strategy, planning or development for corporate or enterprise websites.
Demonstrated story-finding and storytelling expertise and strong editorial judgment.
Proven experience driving Search Engine Optimization performance and familiarity with Generative Engine Optimization and Answer Engine Optimization best practices.

Benefits

Comp & perks

Comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse.
Monthly connectivity reimbursement to help offset internet costs.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital content strategySEOGenerative Engine OptimizationAnswer Engine Optimizationcontent creationcontent editingcontent publishingdata analysisstorytellingcontent frameworks

Soft Skills

editorial judgmentstory-findingstakeholder managementstrategic thinkingcreativitycommunicationcollaborationproactivityinsight-driven decision makingadaptability