Sales Enablement Content Specialist – AECO
Allstate Northern Ireland
full-time
Posted on:
Location Type: Hybrid
Location: Montreal • Colorado • United States
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About the role
- Translate product value propositions and industry narratives into differentiated, sales-ready messaging
- Work closely with product marketing to develop differentiated, sales ready industry-specific messaging and positioning that reflects our strengths and customer needs.
- Develop sales facing content including battle cards, pitch decks, product one-pagers, talk tracks, competitive comparisons, customer stories, and industry-specific playbooks.
- Serve as a subject matter expert for the Enablement organization, translating complex topics into clear, actionable content that directly powers enablement programs and seller effectiveness
Requirements
- 2-3 years of experience in content marketing, product marketing, or sales enablement, ideally within a B2B SaaS or tech environment.
- Strong understanding of sales processes and go-to-market strategy, with a knack for translating complex concepts into clear, compelling narratives.
- Proven experience developing sales content and messaging frameworks.
- Excellent collaboration skills, you thrive in cross-functional environments and can speak both “sales” and “product.”
- Strong writing, editing, and storytelling chops.
- Architecture, Engineering, Construction, and Operations industry-specific experience highly preferred.
- Familiarity with enablement platforms (e.g., MindTickle), Content Management Systems is a plus.
- Airtable experience preferred.
- AI fluency is essential; prompting and agent building experience are highly recommended.
Benefits
- Flexible working arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingproduct marketingsales enablementsales processesgo-to-market strategysales content developmentmessaging frameworkswritingeditingstorytelling
Soft skills
collaborationcross-functional communicationnarrative translation