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Growth Marketing Manager
Allstar Business SolutionsGrowth Marketing Manager overseeing strategic marketing efforts for Allstar brand in Corpay's International Vehicle Payments division. Leading campaigns to drive brand awareness and customer acquisition.
About the role
Key responsibilities & impact- Lead the planning and execution of strategic sales and marketing activities to deliver our growth targets.
- Own the end-to-end marketing plan in your line of business, namely our most important and successful brand, Allstar.
- Drive brand awareness and new customer acquisition, across the full marketing mix, with a focus on integrated and omnichannel marketing.
- Collaborate with sales teams to track, maintain, and optimize marketing’s contribution to the sales pipeline.
- Ensure all campaigns, creative, and channel plans align with the strategic vision.
- Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as your expert resource.
- Partnering with the data team to support the procurement and onboarding of purchased data to expand prospect reach.
- Ownership and management of your allocated marketing budget, ensuring optimal allocation across channels and campaigns.
- Provide insights from marketing activities to inform product development and market positioning.
Requirements
What you’ll need- 5+ years’ experience in a similar senior role within B2B marketing.
- Proven track record in leading B2B marketing that delivers business impact and growth.
- A commercial, outcome focused, KPI and data-driven mindset.
- Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle.
- Ability to build strong sales and GTM relationships across the organization.
- Personal resilience.
- Customer centric approach.
- Excellent interpersonal skills, cross-collaborator, and stakeholder management.
- Lots of motivation and a proactive approach. The ability to get the job done!
Benefits
Comp & perks- 25 days annual leave plus public holidays.
- Plus a holiday buy back scheme
- Pension scheme
- Health and wellness programs
- Significant career progression opportunities, with potential to take on a wider role in the future
- Opportunity to join a leading brand in a high growth global business
- Fun culture with company-wide contests and prizes
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingstrategic planningcampaign managementperformance optimizationdata analysisbudget managementcustomer acquisitionbrand awarenessomnichannel marketingKPI tracking
Soft Skills
interpersonal skillsstakeholder managementcollaborationresiliencecustomer centricityproactive approachcreativitystrategic thinkingmotivationoutcome focused