Allstar Business Solutions

Director, Marketing Automation

Allstar Business Solutions

full-time

Posted on:

Location Type: Office

Location: London • 🇬🇧 United Kingdom

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Job Level

Lead

Tech Stack

Cloud

About the role

  • Own and optimize the end-to-end marketing automation ecosystem, including Marketo, Webeo, and Twilio SMS.
  • Ensure integrations with Salesforce, data lakes, and third-party platforms run smoothly and reliably.
  • Define and enforce best practices for campaign execution, lead management, and data governance across brands and regions.
  • Leading, mentoring, and developing a team of 3 marketing automation specialists.
  • Fostering a collaborative, innovative, and data-driven culture across the marketing technology function.
  • Act as the primary bridge between Marketing, Sales Operations, Salesforce, and Data/BI teams to ensure data availability/accuracy and tool integrations.
  • Partner with brand and campaign teams to deliver targeted, personalized, and high-impact programs, including ABM initiatives.
  • Translate business needs into scalable technical solutions.
  • Leading the evaluation and implementation of a Customer Data Platform (CDP).
  • Champion the adoption of AI-driven marketing capabilities (e.g. predictive scoring, next-best-action, AI-powered content and segmentation).
  • Stay ahead of the latest trends in MarTech, ABM, and AI, ensuring the business leverages the right tools to remain competitive.
  • Ensuring GDPR and data privacy compliance across all campaigns and platforms.
  • Define and track KPIs for marketing automation and technology performance.
  • Continuously improve ROI, efficiency, and customer experience through automation and personalization.

Requirements

  • Proven experience at Director or Head of level in Marketing Automation/MarTech within B2B or multi-brand environments.
  • Track record of managing and growing small high-performing teams across geographies.
  • Expertise in Marketo and marketing automation concepts like scoring, segmentation, life cycle flows, and nurturing.
  • Strong understanding of Salesforce Sales Cloud, CRM integrations, and data flows between systems.
  • Preferably experience with web personalization (Webeo) and SMS marketing (Twilio SMS).
  • Preferably experience in scoping, selecting, and implementing advanced MarTech platforms such as CDPs and AI tools.
  • Preferably experience with ABM strategies and enrichment/work flow tools (e.g. Clay) is highly desirable.
  • Excellent stakeholder management, with the ability to bridge marketing, data, and sales operations.
  • Strong knowledge of GDPR, data governance, and compliance in digital marketing.
  • Strategic thinker with hands-on ability to optimize workflows and drive innovation.
Benefits
  • Competitive salary (depending on experience)
  • Leadership incentive bonus
  • Car allowance
  • 25 days annual leave plus public holidays. Plus a holiday buy back scheme
  • Pension scheme
  • Health and wellness programs
  • Significant career progression opportunities, with potential to take on a wider leadership role in the future
  • Fun culture with company-wide contests and prizes

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationABMdata governancelead managementcampaign executioncustomer data platformpredictive scoringsegmentationlife cycle flowsnurturing
Soft skills
leadershipmentoringcollaborationinnovationstakeholder managementstrategic thinkingteam managementdata-driven culturecommunicationproblem-solving