Marketing

• Own and optimize the end-to-end marketing automation ecosystem, including Marketo, Webeo, and Twilio SMS.
• Ensure integrations with Salesforce, data lakes, and third-party platforms run smoothly and reliably.
• Define and enforce best practices for campaign execution, lead management, and data governance across brands and regions.
• Leading, mentoring, and developing a team of 3 marketing automation specialists.
• Fostering a collaborative, innovative, and data-driven culture across the marketing technology function.
• Act as the primary bridge between Marketing, Sales Operations, Salesforce, and Data/BI teams to ensure data availability/accuracy and tool integrations.
• Partner with brand and campaign teams to deliver targeted, personalized, and high-impact programs, including ABM initiatives.
• Translate business needs into scalable technical solutions.
• Leading the evaluation and implementation of a Customer Data Platform (CDP).
• Champion the adoption of AI-driven marketing capabilities (e.g. predictive scoring, next-best-action, AI-powered content and segmentation).
• Stay ahead of the latest trends in MarTech, ABM, and AI, ensuring the business leverages the right tools to remain competitive.
• Ensuring GDPR and data privacy compliance across all campaigns and platforms.
• Define and track KPIs for marketing automation and technology performance.
• Continuously improve ROI, efficiency, and customer experience through automation and personalization.

Director, Marketing Automation

Senior Marketing Manager – Customer Lifecycle Management