ALLO Fiber

Marketing Web Manager

ALLO Fiber

full-time

Posted on:

Location Type: Office

Location: Lincoln • Colorado, New York • 🇺🇸 United States

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Salary

💰 $65,000 - $90,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Collaborate and serve as a strategic partner with software engineering, product owners, creative designers, marketing executives, and other marketing team members to identify business needs and website development, copy, design and testing goals through thorough data analysis within our Wordpress website.
  • Conduct website assessments and recommend testing areas.
  • Offer expertise to guide the implementation of A/B testing, Google Tag Manager, pixel tracking, data capture, and attribution strategies.
  • Design, implement, and analyze A/B, multivariate, personalization, and multipage tests for landing pages, user flows, and conversion optimization within Wordpress.
  • Partner with the design team to translate mockups into web experiences.
  • Set up, debug, and maintain Google Tag Manager for pixel tracking and tags across paid social channels.
  • Manage GTM effectively for optimal lead tracking and analytics based on the needs of the business.
  • Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data.
  • Identify opportunities for enhancements to landing pages, call-to-actions, and lead-generation strategies.
  • Work with the Digital Marketing team to optimize campaign strategies.
  • Assist in user feedback sessions and gather insights for continuous improvement.
  • Identify and resolve issues or bugs promptly.
  • Stay current with digital marketing updates, best practices, and industry trends.
  • Identify opportunities to optimize and enhance websites, lead conversion rates, and user flows.
  • Using the BrightEdge platform, understand and implement a short and long term SEO strategy at both a market and regional level to increase rankings for ALLO for specific keywords and search terms.
  • Compile and present data-driven insights to stakeholders, highlight key trends, and offer concrete, actionable recommendations for website enhancements.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 4-6 years of on the job experience
  • Expertise in web tools such as Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, or similar platforms.
  • Strong skills in extracting and interpreting insights from complex data sets
  • Hands-on experience with SEO strategy, tools, and execution
  • Ability to clearly communicate complex data insights to stakeholders and translate these into strategic actions
  • E-commerce experience and optimizing for conversions
  • Ability to manage multiple projects with a keen eye for detail
  • Stay organized while quickly pivoting priorities based on the needs of the business
  • In-depth knowledge of Wordpress and architecting solutions within the Wordpress ecosystem
Benefits
  • Free internet? You bet. Plus, awesome discounts on other ALLO services.
  • Retirement Plan: The fiber future isn’t the only one we care about. We match your 401(k) savings up to 5%.
  • Health and Wellness: Participate in quarterly wellness challenges, and we’ll deposit extra cash into your checking or health savings accounts.
  • Our benefits include medical, vision, and dental with low employee costs.
  • Not to mention generous Earned Time Off (ETO) program.
  • Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.
  • Tuition Assistance: Have a thirst for knowledge? We like that, which is why we’re proud to offer assistance with the cost of your tuition.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
A/B testingmultivariate testingpersonalization testingconversion optimizationdata analysisSEO strategydata captureattribution strategieslead generationwebsite assessment
Soft skills
communicationproject managementdata interpretationstrategic thinkingcollaborationproblem-solvingattention to detailorganizational skillsadaptabilityuser feedback analysis