Senior Growth Marketing Analyst

Allica Bank

Growth Marketing Senior Analyst scaling targeted, multi-channel lending campaigns at UK fintech Allica Bank. Using customer insights, HubSpot, testing and performance analytics to drive efficient acquisition and loan drawdowns.

Posted 8/4/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling growth marketing operations, particularly in lending products, with a strong focus on data-driven campaign planning and execution. Proficient in managing multi-channel campaigns and utilizing CRM and marketing automation tools to optimize performance and drive customer acquisition.

Highest-signal resume keywords

Growth MarketingCampaign OperationsA/B TestingHubSpotCustomer Acquisition

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Multi-Channel CampaignsData AnalysisContent DevelopmentPerformance OptimisationAudience SegmentationFunnel Metrics TrackingCampaign ReportingBehavioural Data AnalysisTargeted Campaign PlansLoan Drawdowns

Soft Skills

CollaborationInfluencing SkillsAttention to DetailProactive ApproachCuriosity

Tools & Technologies

HubSpotCRM PlatformsMarketing Automation ToolsDashboardsEngagement Reporting

Industry Keywords

LendingFintechCustomer InsightAcquisition GrowthABM Campaigns

About the role

Key responsibilities & impact

Build and scale growth marketing for Allica’s lending products
Lead targeted, insight-led campaigns from scratch
Turn customer and market insight into content, campaign plans and measurable execution
Plan, execute and optimise multi-channel campaigns across letters, email, LinkedIn ads and other relevant channels
Segment audiences and develop propositions
Manage campaign operations, tracking, optimisation and performance reporting
Identify and prioritise high-value customer segments using behavioural, needs-based and value data
Track funnel metrics, focusing on customer acquisition and loan drawdowns at target CAC
Build a lending growth marketing operation from scratch
Run A/B testing to improve messaging, creative, targeting and channel mix
Use HubSpot or similar tools to manage workflows, automation, tracking and campaign delivery
Establish reporting from engagement through to funded loans
Build dashboards and stakeholder updates on progress against growth targets
Collaborate with Marketing, Sales, Product Marketing, Financial Promotions, Data and Operations
Communicate campaign insights, performance and recommendations to senior stakeholders
Translate results into actions improving planning, investment and execution

Requirements

What you’ll need

Hands-on, proactive approach and comfort building new marketing operations from scratch
Strong analytical skills and ability to turn data and customer insight into targeted campaign plans
Experience delivering measurable acquisition growth, ideally in lending or a closely related fintech environment
Lending exposure desirable; growth marketing experience in relevant lenders advantageous
Proven experience delivering ABM or highly targeted multi-channel campaigns at scale
Comfortable with content development, campaign operations, A/B testing and performance optimisation
Confident using HubSpot or similar CRM and marketing automation platforms
Excellent collaboration and influencing skills across Product Marketing, Financial Promotions, Sales and Data
Strong ownership, curiosity and attention to detail
Applicants must currently reside in the UK in most cases due to UK sponsorship legislation

Benefits

Comp & perks

Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
Flexible and hybrid working