Allgeier Inovar GmbH

Marketing Specialist

Allgeier Inovar GmbH

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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About the role

  • You develop and implement creative content and campaign concepts — with the goal of strengthening our brand and generating qualified leads
  • You create audience-specific content for various channels, e.g., website, social media, performance ads, mailings, and landing pages
  • You ensure consistent and impactful brand communication across all internal and external touchpoints
  • You develop storytelling approaches and formats that position our services clearly and attractively
  • You support the planning and execution of B2B marketing campaigns along the customer journey
  • You use data and performance metrics to continuously optimize content and campaigns
  • You work closely with internal stakeholders such as Sales, HR, and Executive Management
  • You use modern tools — including AI-based solutions — purposefully for research, content creation, and optimization

Requirements

  • 3–5 years of experience in digital marketing, particularly in content and/or performance marketing
  • Experience designing and implementing campaigns in a B2B or B2C environment
  • Experience creating and preparing multimedia content (text, images, video, storytelling formats)
  • Analytical understanding for data-driven optimization of content and campaigns
  • Confident use of relevant marketing channels such as LinkedIn and YouTube
  • Very good German language skills, spoken and written
  • Strong communication skills and a hands-on mentality
  • Independent, solution-oriented working style and a desire to actively drive initiatives forward
Benefits
  • Above-average compensation and a secure position at a financially strong company
  • Subsidised company fitness program with EGYM Wellpass
  • Attractive bike-leasing program: lease your desired bicycle on favourable terms
  • Individual training and development opportunities to advance your professional and personal skills
  • A comprehensive benefits portal with offers and discounts across many categories (e.g., cars, travel, tech, fashion, leisure, tickets, housing, finance, etc.)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent marketingperformance marketingcampaign designmultimedia content creationdata-driven optimizationstorytellingB2B marketingB2C marketingaudience-specific content
Soft Skills
strong communication skillshands-on mentalityindependent working stylesolution-orientedinitiative drivingcollaborationcreativityanalytical understandingadaptabilityattention to detail