Allegro

PPC Specialist

Allegro

full-time

Posted on:

Location Type: Hybrid

Location: Prague • Czech

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About the role

  • Manage paid campaigns (PPC, price comparison sites).
  • Invest in paid channels according exactly to the budget.
  • Manage and optimize paid app download campaigns to maximize ROI and user acquisition.
  • Collaborate with Google and other external partners to continuously optimize campaigns and adopt best practices.
  • Ensure the accuracy and optimization of product feeds for Google Shopping, dynamic remarketing, and other feed-based advertising channels.
  • Collaborate with Tech and Commerce teams to troubleshoot feed issues and improve data quality.
  • Support the development of internal tools and scripts to automate campaign management and reporting processes.
  • Identify opportunities to improve efficiency through new technologies, tools, or integrations - demonstrate curiosity towards AI.
  • Participate in co-marketing initiatives or pilot programs to gain early access to new advertising solutions.
  • Share knowledge and best practices with the broader team to foster a culture of learning and improvement.

Requirements

  • Are fluent in English (min. C1 level).
  • Are good at problem-solving and critical thinking (challenging current status quo and best practices).
  • Have strong communication skills (verbal & written).
  • Have experience with the tools: Google Ads, Seznam, Microsoft Bing (PPC channels), Heureka, Zboží (price comparison sites), Looker studio (reporting), Google Ads editor (campaign creation).
  • Have experience in budgeting and forecasting.
  • Have data driven mindset with a continuous improvement approach.
Benefits
  • Flexible working hours in a hybrid model (4/1)
  • Annual bonus based on your annual performance and company results.
  • Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).
  • A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).
  • English classes that we pay for related to the specific nature of your job.
  • A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.
  • An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.
  • Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPCbudgetingforecastingdata analysiscampaign managementreportingautomationuser acquisitionoptimizationcritical thinking
Soft Skills
problem-solvingcommunicationcollaborationcuriositylearningimprovement