Strategic Marketing Manager – Sensors
Allegro MicroSystems
full-time
Posted on:
Location Type: Office
Location: Manchester • New Hampshire • Texas • United States
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About the role
- Define the 3–5 year strategic roadmap for the Sensors portfolio, identifying high-growth opportunities in EV powertrains, robotics, and green energy infrastructure.
- Utilize deep market analytics (and tools like Big AL) to benchmark competitor TMR and Hall-effect solutions, ensuring Allegro maintains its "Innovation with Purpose" edge.
- Lead the "Voice of the Customer" (VoC) process to translate complex application requirements into technical specifications for next-generation sensor ICs.
- Orchestrate global product launches, creating high-impact value propositions, sales enablement tools, and pricing strategies that put our Customers First.
- Identify and cultivate strategic partnerships with Tier 1 automotive suppliers and industrial OEMs to integrate Allegro sensors into mission-critical systems.
Requirements
- B.S. in Electrical Engineering, Physics, or a related technical field (MBA highly preferred).
- 8+ years of experience in technical marketing, product management, or applications engineering within the semiconductor industry (Sensors or Analog/Power experience preferred).
- Proven ability to synthesize complex market data into actionable business plans.
- Exceptional communication skills with the ability to lead cross-functional teams across North America, Europe, and Asia (One Allegro).
- Understanding of magnetic sensing principles (Hall-effect, TMR) and their applications in automotive and industrial environments.
- Position will require travel to customer sites.
Benefits
- Join Allegro and become part of a team where your contributions truly matter.
- Fostering a culture of Real Innovation , empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
- Creating a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
- Experienced Real Connection , collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.
- Committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration.
- Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law.
- Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analyticstechnical specificationssensor ICsmagnetic sensing principlesHall-effectTMRproduct managementapplications engineeringbusiness planspricing strategies
Soft Skills
communication skillsleadershipcross-functional team collaborationcustomer focusstrategic thinkingpartnership cultivationvalue proposition developmentsales enablementproblem-solvinginnovation
Certifications
B.S. in Electrical EngineeringB.S. in PhysicsMBA