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About the role
Key responsibilities & impact- Structure and lead the Growth and Lead Generation strategy for B2B and B2C channels;
- Ensure strategic alignment, define and prioritize campaigns, and continuously monitor performance and results;
- Define, monitor and optimize acquisition KPIs (CPL, CAC, conversion rate, ROI).
- Design, build and optimize lead acquisition, qualification and conversion funnels.
- Act as an integrator between Marketing and Sales (MKT + Commercial);
- Lead the implementation and integration of AI agents into commercial tools and the CRM.
- Plan and execute continuous tests (A/B, channels, creatives, offers), focusing on scalability and efficiency.
- Develop and manage multichannel strategies, including:
- Paid media (Google Ads, Meta Ads, LinkedIn Ads)
- Inbound marketing
- Partnerships and indirect channels (e.g., brokers)
- Ensure the quality of generated leads, considering ICP fit, eligibility and risk profile.
- Develop digital actions and strategies for active lead prospecting.
- Design and optimize marketing automation flows to nurture cold leads via RD Station.
- Implement and evolve Lead Scoring strategies, defining the optimal handoff timing to the sales team.
Requirements
What you’ll need- Solid, hands-on experience in Growth, Lead Generation or Customer Acquisition.
- Practical and strategic experience with Google Ads, Meta Ads and LinkedIn Ads.
- Experience with RD Station (CRM, Marketing and Conversations).
- Experience managing marketing agencies.
- Strong analytical skills and a data-driven mindset.
- Deep knowledge of the sales funnel and customer journey.
- Experience with digital marketing tools and CRM systems.
- Must have flexible availability and willingness to travel nationwide.
- Experience in the supplementary health (private health insurance) market will be considered a significant plus.
- Differentials
- Experience with health plans (individual enrollment, SME or group plans).
- Knowledge of ANS regulation (Brazil's National Supplementary Health Agency).
- Familiarity with data enrichment tools.
- Experience with indirect channels (brokers and partnerships).
- Experience in high-scale environments, rapid-growth settings and aggressive targets.
Benefits
Comp & perks- Meal and/or food allowance to meet your needs;
- Medical insurance with co-participation (co-pay);
- Dental insurance with two plan options to choose from;
- Life insurance;
- Transportation voucher and/or parking;
- Birthday credit loaded onto a Caju card for you to use as you wish;
- Capacita — an exclusive training platform for our employees;
- Profit-sharing (PLR);
- Office breakfast with fruit and snack options;
- Quality of life and well-being program (psychological, financial, social and legal support for you and your dependents);
- Hybrid work model (3 days in-office and 2 days remote);
- Free telemedicine for you and your dependents;
- Travel club — to plan your vacation trips;
- TotalPass — gym membership program nationwide, promoting health and wellness with attractive rates;
- Perks club — discounts with various exclusive partners;
- Baby welcome kit;
- Extended paternity leave;
- Pharmacy benefit with fast delivery and payroll deduction discounts.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GrowthLead GenerationCustomer AcquisitionA/B testingLead ScoringDigital MarketingMarketing AutomationData AnalysisPerformance MonitoringCampaign Optimization
Soft Skills
Analytical skillsData-driven mindsetStrategic thinkingLeadershipCollaborationCommunicationFlexibilityProblem-solvingCreativityProject management