Marketing Manager

Allara

Marketing Manager at Allara focusing on strategic project execution, social media strategy, and influencer partnerships. Engaging with a women's health platform to enhance marketing effectiveness.

Posted 5/13/2026full-timeNew York City • New York • 🇺🇸 United StatesMid-LevelSenior💰 $95,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Build and maintain content workflow infrastructure — briefings, reviews, and approvals — and coordinate across writers, freelancers, and internal stakeholders to keep content moving on time
Execute Instagram and TikTok strategy, develop creative content formats and recurring franchises, concept and direct short-form video, and manage community in Allara's voice
Own the influencer and creator program end-to-end: identification, outreach, briefing, contracting, performance review, ambassador programming, and budget management
Curate and manage inbound patient UGC, build sourcing and licensing systems, and create brand health reports based on community sentiment
Serve as the connective tissue between growth and brand on creative — ensuring paid needs are briefed correctly, delivered on time, and brand standards are upheld
Own end-to-end creative production from brief intake through final delivery, manage external creative partners, and maintain the integrated editorial calendar as the source of truth for all content in market
Manage ClickUp project tracking for campaigns, launches, and brand initiatives, and support go-to-market execution for new product and condition-area launches

Requirements

What you’ll need

4-6 years in marketing, preferably at a DTC consumer brand, digital health company, or agency
Proven track record executing marketing programs across multiple channels with strong project management skills
Confident writer who produces clear, on-brand copy across formats — and uses AI tools to move faster
Experience managing cross-functional teams and external creative partners
Strong analytical instincts with the ability to turn performance data into a coherent recap
Clear, direct communicator who creates structure and holds people accountable without friction
Hands-on experience with ClickUp, Asana, or similar project management tools (preferred)
Enough creative judgment to push back on a brief constructively (preferred)
Genuine passion for women's health and Allara's mission (preferred)

Benefits

Comp & perks

Competitive salary $95K-$105K with opportunities for advancement
Equity
Professional development & employee learning programs
3-day hybrid in NYC
Unlimited PTO & 11 company holidays
Medical, dental, and vision benefits
Health Savings Account (HSA) & Flexible Spending Account (FSA)
Long- and short-term disability coverage
Annual employee wellness stipend
Parental leave & family planning support benefits
Company-issued laptop
Annual work-from-home stipend
A collaborative, mission-driven culture focused on improving patient care

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content workflow infrastructurecreative content formatsshort-form video productioninfluencer program managementcommunity sentiment analysisproject managementcopywritingdata analysis

Soft Skills

project managementclear communicationteam managementanalytical thinkingaccountabilitycreative judgment