Marketing Manager

All One Credit Union

Marketing Manager leading execution of marketing strategies for membership growth and community engagement at Credit Union. Overseeing marketing department operations and campaign performance.

Posted 7/24/2026full-timeLeominster • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $87,870 - $131,805 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading marketing strategies to drive membership growth and brand awareness, with a strong focus on project management, campaign performance analysis, and team development. Proficient in managing relationships with external agencies and ensuring compliance with marketing regulations.

Highest-signal resume keywords

Project ManagementMarketing Strategy ExecutionTeam DevelopmentCampaign Performance AnalysisCommunication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyCampaign ManagementContent DevelopmentPerformance TrackingProject PrioritizationResource AllocationCompliance ManagementDatabase Management

Soft Skills

LeadershipCreative ThinkingAttention to DetailOrganizational Skills

Tools & Technologies

Microsoft OfficeMarketing Analytics ToolsCRM Systems

Industry Keywords

Financial InstitutionRegulated IndustryCommunity EngagementBrand Stewardship

About the role

Key responsibilities & impact

Responsible for leading the execution of the Credit Union's marketing strategy to drive membership growth, brand awareness, and community engagement
Oversees day-to-day operations of the Marketing Department, establishing priorities and assigning work
Manages project prioritization, workflow management, and resource allocation
Plans, executes, and tracks performance of marketing campaigns aligned with strategic goals
Leads marketing projects, ensuring timelines and deliverables are effectively managed
Develops and deploys content supporting campaign objectives, brand standards
Ensures strong internal communication of all campaigns
Monitors and analyzes campaign performance to optimize engagement and ROI
Creates an engaging work environment by coaching and developing direct reports
Manages relationships with external marketing agencies and vendors
Directs content planning and production across all channels
Maintains marketing databases and reporting tools
Executes public relations and community engagement initiatives
Coordinates relationships with local media contacts and event partners
Ensures compliance of marketing materials with applicable regulations
Acts as brand steward by reviewing communications for consistency

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communication, Business or related field or equivalent combination of education and experience
Five to eight years’ experience, preferably within a financial institution or regulated industry
Demonstrated strength in project management, including ability to manage multiple priorities, timelines and stakeholders
Proven leadership and team development experience
Excellent written and verbal communication skills
Creative thinker with the ability to translate ideas into effective campaigns
Highly organized with strong attention to detail and follow-through
Proficiency in Microsoft Office and familiarity with marketing analytics tools and CRM systems preferred

Benefits

Comp & perks

Comprehensive, affordable, and competitive benefits package
401K plan offering 100% of the first 5% 401K Match contribution
3% 401K Safe Harbor contribution