Senior Demand Generation Manager
Alkymi
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $110,000 - $130,000 per year
Job Level
About the role
- Develop and execute integrated demand generation programs that drive pipeline across Alkami’s bank segment, leveraging channels including digital advertising, email, SDR collaboration, industry partnerships, and events.
- Lead account-based marketing strategies targeting priority financial institutions and named accounts in partnership with Sales and SDR teams.
- Design and manage multi-channel campaigns across web, email, LinkedIn, programmatic advertising, industry publications, and targeted ABM initiatives.
- Leverage first-party data, intent signals, firmographic data, and technographic insights to prioritize accounts and identify buying signals.
- Utilize AI-powered tools and workflows to accelerate campaign development, personalization, messaging optimization, and campaign analysis.
- Collaborate closely with Product Marketing, Sales, and Revenue Operations to align messaging, campaign strategy, and pipeline generation goals.
- Monitor, analyze, and optimize campaign performance across the marketing funnel to improve engagement, conversion, and pipeline generation.
- Measure and communicate marketing impact through clear reporting on pipeline influence, campaign ROI, and revenue attribution.
- Drive continuous experimentation across messaging, targeting, and channels to identify and scale high-performing growth strategies.
- Develop strong relationships with cross-functional stakeholders and ensure alignment between marketing strategy and sales execution.
Requirements
- 6+ years of experience in demand generation, growth marketing, or account-based marketing within a SaaS or fintech environment
- Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience
- Proven experience driving pipeline growth through multi-channel demand generation programs
- Experience partnering closely with Sales, SDR, and Revenue Operations teams to align marketing efforts with revenue goals
- Experience working with modern marketing technology stacks including CRM, marketing automation, sales engagement platforms, and intent data tools
- Strong analytical and reporting skills with experience measuring campaign performance and pipeline attribution.
Benefits
- remote-first environment
- unlimited paid time off
- 401(k) with employer match
- diverse and inclusive environment
- FUN culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketingaccount-based marketingmulti-channel campaignscampaign performance analysispipeline growthdata analysisreportingpersonalizationmessaging optimization
Soft Skills
collaborationrelationship buildingcommunicationstrategic alignmentexperimentationoptimizationleadershipanalytical thinkingproblem-solvingstakeholder management
Certifications
Bachelor’s degree in BusinessBachelor’s degree in Marketingrelated field degree