Digital Merchandising Strategist

Alithya

Responsable du développement de la stratégie numérique du site dans un environnement dynamique. Collaboration avec les équipes marketing pour optimiser l’expérience utilisateur et les performances.

Posted 6/26/2026full-time🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Monitor the performance of digital initiatives using analytics tools (Google Analytics, Search Console, etc.) and produce KPI-based reports;
Continuously optimize digital content (structure, prioritization, prominence) and initiatives to improve performance;
Define strategies related to commercial operations (promotions, launches, content, etc.) in collaboration with digital teams;
Develop quarterly go-to-market plans for the website with marketing teams;
Coordinate the production and publishing of content (visual and written) with agencies, designers, and copywriters;
Collaborate with partner teams (SEO, content optimization and emerging search and AI practices, media, relationship marketing, social media, etc.) to ensure visibility, consistency, and quality of the content experience;
Plan and coordinate the rollout of digital initiatives according to timelines;
Anticipate development needs required to implement strategies;
Validate the quality of live deployments for commercial operations.

Requirements

What you’ll need

Bachelor’s degree in Marketing or E-commerce;
Minimum of 5 years’ experience in digital marketing, preferably in an e-commerce environment;
Experience in digital strategy and performance optimization (including SEO, digital content optimization, and familiarity with emerging search practices such as generative AI);
Proficiency with web analytics tools and the ability to use data to guide decision-making;
Strong project management skills and experience coordinating stakeholders;
Excellent verbal and written communication skills and the ability to influence and collaborate effectively with diverse stakeholders;
Rigour, autonomy, proactivity, and attention to detail.

Benefits

Comp & perks

Work-life balance that fits you: Work-life balance helps us perform at our best. With flexible work options and our unlimited vacation policy, you can rest and recharge when you need it most.
Support for your well-being: Our benefits are designed for optimal health and wellness. You will have access to 24/7 virtual healthcare, as well as a comprehensive wellness portal that provides tools and resources to support your physical, mental, emotional, and financial well-being.
Continuous growth and learning: Through partnerships with world-class education providers, you will have access to thousands of online courses and certifications. With our exclusive leadership programs and our tuition reimbursement program, we empower you to achieve your ambitions.
Opportunity to become a shareholder: Our employee stock purchase plan with matched contributions allows you to become a shareholder and directly benefit from our collective achievements.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSEOdigital content optimizationperformance optimizationdata analysisproject managementgo-to-market strategyKPI reportingcontent productionemerging search practices

Soft Skills

communicationcollaborationinfluenceattention to detailproactivityautonomyrigourstakeholder managementorganizational skillscreativity

Certifications

Bachelor’s degree in MarketingBachelor’s degree in E-commerce