Alithya

Industry Marketing Manager

Alithya

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

About the role

  • Conduct in-depth research to understand services industry dynamics, client pain points, regulatory changes, and the competitive landscape;
  • Leverage AI-driven tools to accelerate campaign execution, test and refine messaging, analyze customer and market data, and streamline content creation;
  • Build and execute comprehensive marketing plans aligned with business goals and evolving services industry trends;
  • Design, launch, and manage multi-channel campaigns, including digital, social, print, webinars, and industry events, to drive engagement and growth within the services sector;
  • Partner with internal subject matter experts to produce compelling, industry-relevant content such as sales decks, thought leadership, case studies, blogs, and customer success stories;
  • Represent marketing within Alithya’s Financial Services Community of Practice;
  • Measure campaign effectiveness, develop performance reports, and use data insights to optimize strategies and maximize ROI;
  • Oversee financial services marketing budgets to ensure efficient use of resources while driving measurable outcomes.

Requirements

  • Bachelor’s degree in marketing, Business, or a related field;
  • Minimum 7 years of experience in marketing, with at least 2 years in the financial services industry;
  • Strong analytical skills, excellent communication and project management abilities, proficiency in marketing tools and platforms.
  • Curious and strategic mindset, consistently follows through on tasks, excels in fast-paced environments, and possesses strong team collaboration skills.
  • Extra edge: Master of Business Administration (MBA).
Benefits
  • Flexible work options
  • Unlimited Vacation Plan
  • Comprehensive compensation plan
  • Short-term incentive programs
  • 24/7 virtual healthcare
  • Extensive wellness portal
  • Access to top-rated online courses and certifications
  • Exclusive leadership programs
  • Tuition reimbursement program
  • Employee Share Purchase Plan with matched contributions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign executiondata analysiscontent creationmarketing plansmulti-channel campaignsperformance reportingROI optimizationbudget managementresearchstrategic planning
Soft Skills
analytical skillscommunicationproject managementcuriositystrategic mindsettask follow-throughteam collaborationadaptabilityproblem-solvingcreativity
Certifications
Bachelor's degree in marketingBachelor's degree in BusinessMaster of Business Administration (MBA)