Own the full technical health, uptime, speed, and security of alignedmodernhealth.com (WordPress/WP Engine environment)
Manage day-to-day site operations including content publishing, plugin updates, hosting, DNS, and third-party integrations
Lead all site development projects — from scoping and sprint planning through QA and deployment
Build and maintain scalable page templates and systems to support rapid new location and service launches
Translate our brand into a trustworthy product design – and have a mastery for AI tools to drive efficiency with publishing SEO
Develop and execute a comprehensive national SEO strategy covering technical SEO, on-page optimization, local SEO, and link building
Own keyword research, topical authority mapping, and content architecture to drive deep organic visibility for each service line across all markets, with content depth that signals genuine expertise and not just coverage
Diagnose and resolve complex technical SEO issues (crawl budget management, JavaScript rendering, log file analysis at scale) and continuously improve Core Web Vitals, indexation health, schema markup, and site architecture
Build out and optimize location pages and virtual care landing pages to dominate search in new geographic markets
Build and maintain E-E-A-T signals across the site, including provider bios, author pages, clinical citations, and trust architecture, to compete effectively in Google’s most scrutinized YMYL (healthcare) category
Track and report on organic traffic, rankings, and ROI with clear attribution to new patient acquisition
Build repeatable digital infrastructure to support rapid entry into new states and markets — including templated local SEO, landing pages, and GMB management at scale
Own GA4, Google Search Console, SEMrush and partner with our head of acquisition analytics to bring forward insights around performance to connect website performance to business KPIs
Run a hypothesis-driven CRO program including A/B tests, heatmaps, funnel analysis, and patient journey research to continuously improve conversion from organic visits to booked appointments
Partner with our operations and analytics team to ensure clean attribution from first click through patient visit
Champion the adoption of AI tools across the digital function — from AI-assisted content creation and SEO research to automated testing and personalization
Identify, evaluate, and implement emerging tools and platforms that give Aligned Modern Health a competitive digital edge
Stay ahead of Google’s AI-driven search evolution, including AI Overviews and generative engine optimization (GEO), and proactively adapt our content, structured data, and E-E-A-T strategy to maintain visibility.

Requirements

BS/BA in Marketing, Business or related field
7+ years of experience owning or directing a high-traffic website with direct accountability for SEO and digital performance
Expert-level SEO knowledge across technical, local, content, and E-E-A-T, with a proven track record of measurable organic growth in competitive or YMYL verticals
Demonstrated ability to diagnose and resolve complex technical SEO issues including crawl budget waste, JavaScript rendering problems, and indexation errors at scale
Proficiency with WordPress and its ecosystem; familiarity with WP Engine, WP Bakery or similar page builders
Deep expertise in GA4, Google Search Console, Google Tag Manager, and leading SEO platforms (SEMrush, etc.)
Strong analytical mindset with the ability to translate complex data into clear business recommendations
Experience managing web development projects and collaborating with internal or agency developers
Proven ability to use AI tools (ChatGPT, Claude, Lovable, etc.) to accelerate your work.

Benefits

Competitive compensation
Full benefits
401(k)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOtechnical SEOon-page optimizationlocal SEOlink buildingJavaScript renderingcrawl budget managementschema markupconversion rate optimization (CRO)data analysis

Soft Skills

analytical mindsetproject managementcollaborationcommunicationleadership

Certifications

BS/BA in MarketingBS/BA in Business