Aligned Modern Health

SEO Marketing

• Own the full technical health, uptime, speed, and security of alignedmodernhealth.com (WordPress/WP Engine environment)
• Manage day-to-day site operations including content publishing, plugin updates, hosting, DNS, and third-party integrations
• Lead all site development projects — from scoping and sprint planning through QA and deployment
• Build and maintain scalable page templates and systems to support rapid new location and service launches
• Translate our brand into a trustworthy product design – and have a mastery for AI tools to drive efficiency with publishing SEO
• Develop and execute a comprehensive national SEO strategy covering technical SEO, on-page optimization, local SEO, and link building
• Own keyword research, topical authority mapping, and content architecture to drive deep organic visibility for each service line across all markets, with content depth that signals genuine expertise and not just coverage
• Diagnose and resolve complex technical SEO issues (crawl budget management, JavaScript rendering, log file analysis at scale) and continuously improve Core Web Vitals, indexation health, schema markup, and site architecture
• Build out and optimize location pages and virtual care landing pages to dominate search in new geographic markets
• Build and maintain E-E-A-T signals across the site, including provider bios, author pages, clinical citations, and trust architecture, to compete effectively in Google’s most scrutinized YMYL (healthcare) category
• Track and report on organic traffic, rankings, and ROI with clear attribution to new patient acquisition
• Build repeatable digital infrastructure to support rapid entry into new states and markets — including templated local SEO, landing pages, and GMB management at scale
• Own GA4, Google Search Console, SEMrush and partner with our head of acquisition analytics to bring forward insights around performance to connect website performance to business KPIs
• Run a hypothesis-driven CRO program including A/B tests, heatmaps, funnel analysis, and patient journey research to continuously improve conversion from organic visits to booked appointments
• Partner with our operations and analytics team to ensure clean attribution from first click through patient visit
• Champion the adoption of AI tools across the digital function — from AI-assisted content creation and SEO research to automated testing and personalization
• Identify, evaluate, and implement emerging tools and platforms that give Aligned Modern Health a competitive digital edge
• Stay ahead of Google’s AI-driven search evolution, including AI Overviews and generative engine optimization (GEO), and proactively adapt our content, structured data, and E-E-A-T strategy to maintain visibility.

Director of Web, SEO