Marketing Operations Manager

Align Technology

A-LIGN’s Marketing Operations Manager overseeing marketing automation and analytics, enhancing processes through data-driven strategies. Collaborating with cross-functional teams to improve marketing performance.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing operations, including managing marketing automation platforms, lifecycle marketing workflows, and data quality enhancement. Proficient in coordinating cross-functional initiatives and utilizing project management tools to drive alignment and optimize marketing performance.

Highest-signal resume keywords

Marketing Operations ManagementMarketing Automation ProficiencyCross-Functional CoordinationKPI Tracking and ReportingProject Management Using Asana

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationCampaign AnalyticsData Quality ManagementPerformance AnalysisLead Routing SystemsLifecycle MarketingData OrchestrationEnrichment ToolsEmail MarketingProject Management

Soft Skills

Excellent CommunicationOrganizational SkillsCollaborative WorkIndependent WorkPrioritization

Tools & Technologies

AsanaRingLeadMarketing Tech StackFirst-Party Intent ToolsThird-Party Intent Tools

Industry Keywords

Go-To-Market StrategyMarketing InitiativesOperational CadencePerformance InsightsStrategic Alignment

About the role

Key responsibilities & impact

Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
Maintain and enhance data quality through enrichment tools and lead routing systems
Define and track, along with leadership, KPIs relevant to the marketing organization
Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack
Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins
Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures
Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks
Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Requirements

What you’ll need

Bachelor’s degree in marketing, business, or other relevant fields preferred
3+ years of experience in marketing operations or related roles
Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders
Ability to manage marketing programs using Asana as a project management tool
Strong understanding of marketing automation, email marketing, and campaign analytics
Proficiency in managing and integrating marketing tech stacks
Proven knowledge of relevant tools and platforms
Excellent communication and organizational skills
Ability to work independently and collaboratively across teams.

Benefits

Comp & perks

Health insurance
401(k) plan
Paid time off
Flexible work arrangements
Professional development opportunities