Graphic Designer – Growth, Demand Generation

Aliare

Graphic Designer creating demand generation pieces for a leading agricultural cooperation platform. Collaborating efficiently with marketing teams and optimizing visual assets for better performance.

Posted 7/3/2026full-timeGoiânia • BrasilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in creating and optimizing digital assets for demand generation and performance-driven campaigns, with a strong focus on conversion rates and visual identity consistency across channels.

Highest-signal resume keywords

Adobe Illustrator ProficiencyAdobe Photoshop ProficiencyConversion Rate Optimization (CRO)A/B Testing ExperienceEmail Marketing Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Graphic DesignDigital Asset CreationPerformance-Driven CampaignsVisual Identity DevelopmentVideo Editing

Soft Skills

Analytical ThinkingAgility in Task Management

Tools & Technologies

Adobe SuiteMeta AdsGoogle AdsLinkedIn Ads

Industry Keywords

Demand GenerationConversion OptimizationBrandingEngagement Metrics

About the role

Key responsibilities & impact

Create assets focused on demand generation, paid ads (Meta Ads, Google Ads, LinkedIn), activation materials, banners, and remarketing creatives with a focus on conversion;
Optimize landing pages and capture pages, collaborating with the growth team to improve conversion rates (CRO) through visual testing;
Actively participate in growth experiments by creating visual variations for A/B tests and interpreting results to guide subsequent designs;
Produce assets and templates for email marketing campaigns and automations, ensuring responsiveness and alignment with the nurture funnel;
Create and maintain the visual identity across digital channels (website, blog, social media, and institutional materials) with consistency and a focus on engagement;
Edit short-form videos for paid media campaigns, working quickly to meet performance-driven deadlines;
Collaborate with marketing, product, and sales teams from concept to campaign delivery, attending briefing and strategic alignment meetings;
Monitor performance metrics for created assets (CTR, conversion rate, engagement) and propose visual improvements based on data.

Requirements

What you’ll need

Bachelor's degree completed or in progress in Graphic Design, Advertising, or related fields;
Proficiency in the Adobe suite, especially Illustrator and Photoshop, and knowledge of Premiere and After Effects;
Proven experience creating assets for paid media and performance-driven digital campaigns;
Knowledge of branding and building a consistent visual identity across multiple channels;
Analytical thinking to interpret performance data and translate insights into creative decisions;
Ability to manage multiple requests with agility while maintaining quality and visual consistency;
Portfolio showcasing examples of digital assets and campaigns, especially conversion or lead-generation materials.

Benefits

Comp & perks

National Health Plan;
National Dental Plan;
Life Insurance;
Gympass;
Flexible Allowance (Food/Meal);
Transportation Voucher;
Commuting/Home Office Allowance;
Corporate University;
Education Assistance;
Annual performance-based awards;
Referral Bonus;
Tenure Awards;
Gift for employees' newborn children;
Exclusive birthday gift;
Work environment with a game room, rest area, equipped kitchen, and afternoon snack.