AlGooru | القورو

CRM Lead

AlGooru | القورو

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇪🇬 Egypt

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Job Level

Senior

About the role

  • Design automated customer journeys across Intercom, CleverTap, and OneSignal to boost activation, conversion, and retention.
  • Streamline communications between Students/Parents ↔ Tutors for a seamless lifecycle experience across Sales, Support, and Tutor Success.
  • Use analytics and segmentation to spot drop-offs, launch reactivation campaigns, and continuously improve retention.
  • Define lifecycle strategy for AlGooru from onboarding → first value → repeat → reactivation.
  • Build multi-channel journeys across WhatsApp, in-app, push, and email.
  • Create best-in-class onboarding experiences using Intercom + CleverTap.
  • Own all outbound communications and ensure consistent tone and timing.
  • Build actionable segments and cohorts
  • Partner with Sales to align lead nurture, SLAs, and WhatsApp playbooks.
  • Partner with Support to embed CSAT, macros, and help center content in journeys.
  • Partner with Product & Tech on events, identity resolution, and deliverability.
  • Partner with Marketing on promos, seasonality, and referral campaigns.
  • Manage WhatsApp Business templates, approvals, and cost efficiency.
  • Ensure deliverability, consent, and clear opt-out / opt-down management.
  • Maintain QA checklists for all messages (links, deeplinks, tracking, localization).
  • Monitor key lifecycle KPIs: activation, onboarding completion, retention, and reactivation.
  • Report insights and propose experiments based on performance data.

Requirements

  • 3–5 years of experience in CRM or Lifecycle Marketing for marketplaces, EdTech, or consumer apps.
  • Strong skills in lifecycle design, segmentation, and A/B testing with an analytical mindset.
  • Hands-on experience with WhatsApp lifecycle management and performance tracking.
  • A collaborative, data-driven, and growth-oriented mindset with strong execution bias.
  • Advanced expertise in customer segmentation and lifecycle marketing strategies.
  • Excellent communication and collaboration skills for effective cross-functional teamwork.
  • Comfortable working in fast-paced, evolving environments.
  • **Tools:**
  • **Core:** Intercom *(in-app, WhatsApp, Help Center)*, CleverTap *(journeys, segmentation, push)*, OneSignal *(system push)*.
  • **Nice to have:** HubSpot, CleverTap’s analytics, or other analytics platforms.
Benefits
  • 🚀 Impact: Help transform education in Saudi Arabia and beyond.
  • 📈 Growth: Join a rapidly scaling startup with career development opportunities.
  • 🕒 Flexibility: Work from anywhere + unlimited PTO.
  • 💰 Rewards: Competitive salary, ESOP shares & quarterly bonuses.
  • 🎉 Culture: Vibrant team, monthly Pizza Fridays & a supportive environment.
  • 🎁 Perks: Free hardware/software, learning budget, AlGooru Library & more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle designsegmentationA/B testingcustomer segmentationperformance trackinganalytics
Soft skills
collaborative mindsetdata-driven mindsetgrowth-oriented mindsetexecution biascommunication skillscollaboration skills