Marketing Analytics Lead

Algomarketing

Marketing Analytics Lead in a global enterprise SaaS organization driving analytics transformations. Leading standardisation of reporting and performance frameworks across regions and channels.

Posted 7/20/2026contractRemote • 🇪🇺 Anywhere in EuropeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and business intelligence, with a strong focus on developing standardized reporting frameworks and dashboards using Power BI and Microsoft Fabric. Capable of driving data quality improvements and enabling self-service analytics through effective stakeholder collaboration and training.

Highest-signal resume keywords

Marketing AnalyticsPower BIMicrosoft FabricDashboard DevelopmentData Quality Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsBusiness IntelligenceDashboard DevelopmentData ModellingData PipelinesReporting FrameworksAnalytical SkillsKPI DevelopmentAutomationData Validation

Soft Skills

Stakeholder ManagementCommunication SkillsCollaborationContinuous Improvement

Tools & Technologies

Power BIMicrosoft FabricFiveTranGoogle AnalyticsGoogle Tag Manager

Industry Keywords

SaaSMarketing PerformanceSelf-Service AnalyticsData GovernancePerformance Frameworks

About the role

Key responsibilities & impact

Join a global enterprise SaaS organisation to help build and scale a data-driven marketing analytics capability.
Lead the development of standardised reporting, dashboards, and performance frameworks that provide a trusted view of marketing performance across regions, business units, and channels.
Drive the evolution from reactive reporting to proactive, insight-led analytics that supports executive decision-making.
Partner with cross-functional teams to improve reporting, data quality, governance, and self-service analytics capabilities.
Lead the development and delivery of executive dashboards, scorecards, and marketing performance reporting.
Ensure reporting is accurate, timely, standardised, and aligned to agreed KPIs.
Reduce manual reporting through automation, reusable reporting frameworks, and AI-enabled processes.
Support the development of a centralised analytics environment using Microsoft Fabric and Power BI.
Consolidate fragmented reporting into scalable, standardised dashboards and templates.
Develop and maintain a central marketing KPI and metrics dictionary.
Implement data validation processes and improve data quality across marketing systems.
Support data governance and standard tracking frameworks.
Enable self-service analytics by creating documentation, templates, and user training.
Analyse marketing performance trends and deliver actionable recommendations to stakeholders.
Provide insight across digital marketing, brand performance, and communications effectiveness.
Collaborate across global teams to establish consistent reporting standards and shared analytics capabilities.

Requirements

What you’ll need

Proven experience in marketing analytics, business intelligence, or data analytics roles.
Experience developing dashboards, scorecards, and reporting frameworks.
Strong experience with Power BI (or similar BI platforms).
Experience with Microsoft Fabric, FiveTran (or equivalent), Google Analytics, and Google Tag Manager.
Understanding of data modelling, data pipelines, and modern analytics environments.
Experience working with multiple marketing data sources, including digital, campaign, and CRM data.
Strong analytical skills with the ability to translate complex data into clear business insights.
Excellent stakeholder management and communication skills.
Ability to work in structured, standards-driven environments with a focus on continuous improvement.

Benefits

Comp & perks

Contract Length: 6 months, potential to extend
Full-time – 40 hours per week