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Field & Partner Marketing – US/Canada
AlgomarketingField & Partner Marketing Manager at Algomarketing, supporting strategic marketing initiatives across Canada. Managing field events and partner marketing activations to drive growth and engagement.
About the role
Key responsibilities & impact- Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders.
- Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities.
- Partner with internal stakeholders to ensure alignment between marketing activities and business goals.
- Own end-to-end planning and execution of in-person and virtual events, including:
- - Venue sourcing
- - Vendor management
- - Catering coordination
- - A/V management
- - Event signage and branded materials
- - Swag and promotional assets
- Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences.
- Manage event budgets, purchase orders, vendor reconciliation, and expense tracking.
- Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event.
- Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization.
- Collaborate with channel and alliance partners to develop and execute joint marketing programs, including:
- - Webinars
- - Workshops
- - Co-branded campaigns
- - Partner-led events
- Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals.
- Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery.
- Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.
Requirements
What you’ll need- 3–5 years of experience in field marketing, partner marketing, event marketing, or campaign management within B2B technology or SaaS environments.
- Experience managing end-to-end event logistics and field marketing activations.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Experience collaborating with sales teams, channel partners, and cross-functional stakeholders.
- Excellent communication and stakeholder management abilities.
- Ability to work independently while operating effectively in collaborative, fast-paced environments.
- Experience managing budgets, vendors, and event reporting metrics.
- Willingness and ability to travel for regional events as needed.
- Preferred Qualifications
- Experience supporting partner/channel marketing initiatives within enterprise technology organizations.
- Familiarity with CRM and marketing automation platforms.
- Experience measuring pipeline impact and marketing performance metrics from events and campaigns.
- Knowledge of the Canadian market.
- Bilingual proficiency in English and French is considered an asset.
- Experience supporting both virtual and in-person event programs.
Benefits
Comp & perks- 12-month contract
- Opportunities for extension
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingcampaign managementproject managementbudget managementvendor managementevent logisticspipeline impact measurementmarketing performance metricsCRM systemsmarketing automation platforms
Soft Skills
organizational skillscommunication skillsstakeholder managementcollaborationindependenceproblem-solvingrisk identificationtime managementadaptabilityattention to detail