Alfafam Management Consulting

Marketing Specialist

Alfafam Management Consulting

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Set up, schedule, and launch email and SMS campaigns across various marketing platforms.
  • Build and customize email templates, landing pages, and automation workflows.
  • Implement UTM tracking, dynamic content, personalization tokens, and A/B tests.
  • Ensure campaigns comply with CAN-SPAM, GDPR, and deliverability best practices.
  • Maintain brand guidelines across all communication.
  • Create and manage automated journeys/flows, including: Welcome sequences, Abandoned cart flows, Re-engagement emails, Lead nurturing funnels.
  • Maintain and optimize tagging systems and behavioral triggers.
  • Build and manage audience segments, tags, custom fields, and subscriber lists.
  • Handle data imports, cleaning, and segmentation for targeted campaigns.
  • Manage suppression lists, opt-ins, and compliance rules.

Requirements

  • 4–6+ years in marketing strategy, campaign management, or growth operations.
  • Proven success running B2B or service-based campaigns that improved engagement and conversion.
  • Strong experience with email marketing platforms such as: Klaviyo, Mailchimp, HubSpot, Zoho Campaigns, Omnisend.
  • SMS platforms: SMSBump, Twilio, Attentive, Postscript, Klaviyo SMS.
  • Knowledge of HTML/CSS for email formatting (preferred).
  • Strong understanding of email deliverability, segmentation, tagging, and automation.
  • Experience with CRM and customer data management.
  • Ability to work on multiple projects and meet deadlines.
Benefits
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
email marketingcampaign managementA/B testingUTM trackingHTMLCSSdata segmentationautomation workflowscompliance with CAN-SPAMGDPR
Soft skills
project managementtime managementcommunicationstrategic thinkingproblem-solving