Brand & Product Manager
AlfaDocs.com
full-time
Posted on:
Location Type: Hybrid
Location: Milan • Italy
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Salary
💰 €50,000 - €55,000 per year
About the role
- Own AlfaDocs’ brand narrative and product messaging, ensuring consistency across all touchpoints and alignment with growth strategy.
- Work closely with Marketing, Product, Sales, and Customer Success to translate product features into clear, differentiated, and compelling value propositions.
- Develop brand frameworks, articulate product benefits, guide GTM launches, create sales enablement materials, and support content production with messaging direction.
- Lead cross-functional GTM plans for new features, modules, and strategic initiatives.
- Define target audience, core messages, and launch content requirements.
- Partner with Growth, Paid Acquisition, and Content teams to ensure channel alignment.
- Create and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.
- Train Sales and CS teams on new product capabilities and market positioning.
- Partner with Customer Success to gather insights and identify messaging opportunities for user retention.
- Collaborate with the Content Manager to ensure accurate positioning across blogs, landing pages, emails, and case studies.
- Work with the Designer to ensure visuals align with brand identity.
Requirements
- 4+ years in Brand Management, Product Marketing, or a similar hybrid role, ideally in SaaS or technology.
- Proven track record building brand narratives, product positioning, and messaging strategies.
- Strong ability to understand product features, customer needs, and market dynamics.
- Experience collaborating closely with Product, Sales, and Marketing functions.
- Technical & Analytical Skills
- Ability to interpret product usage data and customer insights.
- Comfortable conducting competitive analysis and market research.
- Strong understanding of SaaS buyer journeys and value drivers.
- Communication & Leadership Skills
- Excellent written and verbal communication.
- Strong storytelling skills; able to make complex topics easy to understand.
- Ability to lead cross-functional initiatives without direct authority.
- Highly organized and able to manage multiple projects simultaneously.
- **Nice-to-Have**
- Experience in the healthcare or medical software sector.
- Familiarity with CRM and marketing automation tools (e.g., HubSpot).
- Experience with product demo scripting or onboarding materials.
Benefits
- Welfare bonus on a monthly basis
- Bonus for paid English or German language courses.
- Training courses, books, workshops, and team-building activities for personal and professional growth.
- Partnership with Serenis (an online psychotherapy platform) - three sessions offered if needed.
- Team Building Budget
- Team Development Budget
- Regular company reunions (yearly meetups, Christmas dinner)
- Snacks and fruit always available in the office, along with good beer at the end of the week.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand managementproduct marketingproduct positioningmessaging strategiescompetitive analysismarket researchdata interpretationSaaS buyer journeyssales enablement materialsproduct demo scripting
Soft skills
communication skillsleadership skillsstorytelling skillsorganizational skillsproject managementcollaborationcustomer insightscross-functional leadershipability to simplify complex topicsability to manage multiple projects