Alfa Laval

Senior Marketing Automation Lead

Alfa Laval

full-time

Posted on:

Location Type: Office

Location: Lund • Sweden

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Job Level

Senior

About the role

  • Own the divisional marketing automation strategy and lifecycle programs end-to-end.
  • Design scalable, modular journeys.
  • Ensure strong data, consent, and scoring governance.
  • Lead cross-functional delivery.
  • Establish a structured experimentation and reporting framework to inform leadership decisions.
  • Build and scale a data-driven lifecycle engine that improves relevance, conversion, and revenue.

Requirements

  • 8+ years hands-on in B2B or B2C marketing automation
  • Deep expertise in one or more marketing automation platforms (e.g., Marketo preferred, HubSpot, Salesforce)
  • Practical knowledge of deliverability, privacy (GDPR), and data hygiene
  • Evidence of journey architectures you’ve designed, scoring models you’ve tuned, and before/after impact on revenue metrics.
  • Track record of delivering growth in marketing generated lead pipeline, conversion, retention & engagement
  • Excellent English skills both written and spoken.
Benefits
  • Lead a mission critical growth engine at the heart of a global industrial business.
  • Set the standard for how marketing automation is done, shape the platform and practices division wide, and see your work reflected directly in pipeline, revenue, and customer value.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationdata governancejourney architecturescoring modelsdata hygieneconversion optimizationrevenue metricslead pipeline growthretention strategiesengagement tactics
Soft Skills
cross-functional leadershipcommunicationstrategic thinkinganalytical skillsproblem-solvingcreativitycollaborationreportingexperimentationdecision-making