Strategic Marketing Planning – Insights Manager
Alfa Laval
full-time
Posted on:
Location Type: Hybrid
Location: Richmond • Texas • Virginia • United States
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Salary
💰 $102,000 - $120,000 per year
About the role
- Drive deep business partnership and optimize the business agenda for dedicated BU’s
- Drive sales funnel development with customer acquisition and growth opportunities through campaigns, sales enablement, events, product launches and channel partner support
- Position Alfa Laval as the NA leader in areas where we choose to participate through events, industry groups and trade associations, public affairs and thought leadership
- Drive business optimization and growth in existing markets with key stakeholders through market studies, market size & share, prioritization and business planning
- Initiate and drive identification of growth spaces, emerging markets and whitespace opportunities with strategy development, analysis and action planning/launch
- Drive the strategic business planning process across the division, including planning, launch and execution while managing and supporting major milestones
- Plan and execute market and competitive analysis based on BU priorities
- Own and drive VoC for focus BU’s and the Energy division
- Develop insights into macroeconomic and industry growth to anticipate trends or threats to the business
- Initiate and lead collaboration with other excellence areas to ensure alignment of priorities with strategic business plan and insights.
Requirements
- Bachelor’s degree in Business, Marketing, Engineering, Data Science or related field
- at least 5 years of professional working experience in marketing roles
- Demonstrated experience developing marketing strategy and action plans based on business strategy
- Experience successfully identifying opportunities, proposing innovative ideas, and initiating projects that positively impacted marketing outcomes
- Experience in strategic business and marketing planning
- Experience in data analytics and insights
- Experience in finding patterns in data, building visualization and reports, and communicating insights to stakeholders
- Creative, forward-thinking self-starter with attention to detail
- Ability to communicate and collaborate effectively with stakeholders across different areas
- Highly organized with excellent time management skills
- Strong leader with the ability to oversee, coordinate tasks, and influence members of the marketing division to complete strategic plans.
Benefits
- medical/dental/vision/life
- 401(k) plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydata analyticsbusiness planningmarket analysiscompetitive analysissales enablementcampaign developmentproject initiationvisualizationreporting
Soft Skills
communicationcollaborationleadershiporganizational skillstime managementattention to detailcreativitystrategic thinkingproblem-solvingself-starter
Certifications
Bachelor's degree