Manager

• - Own the performance strategy to grow users for the desktop game launcher
• - Run end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and Twitch
• - Rapidly test hypotheses, creatives, and targeting to find scalable winners
• - Optimize CPA/CPI toward installs and early retention
• - Set up tracking, build funnels, and optimize the user journey to lift conversion and reduce churn
• - Partner with Product to align marketing with goals and value propositions
• - Analyze performance and report on CAC, LTV, ROI, and retention

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