Senior Performance Marketing Manager – Gaming
Alex Staff Agency
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇹 Portugal
Visit company websiteJob Level
Senior
About the role
- Own the performance strategy to grow users for the desktop game launcher
- Run end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and Twitch
- Rapidly test hypotheses, creatives, and targeting to find scalable winners
- Optimize CPA/CPI toward installs and early retention
- Set up tracking, build funnels, and optimize the user journey to lift conversion and reduce churn
- Partner with Product to align marketing with goals and value propositions
- Analyze performance and report on CAC, LTV, ROI, and retention
Requirements
- 10+ years of proven experience in gaming performance marketing for B2C software
- Hands-on expertise with Google Ads, YouTube, Meta, and TikTok
- Strong track record driving traffic from Tier-1 geos (US, UK, Germany, France)
- Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimization
- Experience building and optimizing CPA/CPI campaigns
- English C1+**
- **Will be a plus**
- Experience with Telegram, Reddit, Discord, or Twitch
- Experience with micro- and nano-influencer marketing in the gaming niche
- Deep understanding of gamer psychology and community trends (Minecraft experience is a strong advantage)
- Experience collaborating with indie game developers and small studios
- Experience with affiliate or arbitrage traffic
Benefits
- Competitive salary package based on experience and location
- Opportunity to work on a cutting-edge product in the dynamic gaming industry
- Flexible B2B contract format
- Work-life balance and remote-friendly environment
- High level of ownership and autonomy
- Direct impact on business growth and marketing strategy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingGoogle AdsYouTubeMetaTikTokCPA optimizationCPI optimizationmarketing analyticstraffic drivinguser journey optimization
Soft skills
analytical skillscollaborationcommunicationcreativityproblem-solving