AlertMedia

Lifecycle Marketing Manager

AlertMedia

full-time

Posted on:

Location Type: Remote

Location: Alaska • Louisiana • United States

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About the role

  • Lead integrated strategy for lifecycle marketing campaigns, creating scalable, data-driven, lifecycle and email-led programs for AlertMedia’s prospective customers.
  • Transform leads and MQLs into SRLs; increasing engagement with our current database, driving product awareness, and igniting conversations for our sales team.
  • Drive end-to-end campaign orchestration from strategy, collaborating with the larger marketing team on execution, and reporting on campaign performance.
  • You will personally build and QA campaigns in Marketo, partnering with Marketing Operations for lead flow and reporting support.
  • You will prioritize lifecycle programs that reduce friction in the buyer journey and improve Sales follow-up efficiency.
  • You will track and optimize MQL to SAL conversion, pipeline influence, and opportunity acceleration.
  • Build and maintain ongoing communication with the sales team. You will align closely with SDR and AE teams to ensure lifecycle campaigns support active follow-up priorities.
  • Constantly measure performance against expectations; make data-driven decisions to heighten campaign success; suggest and implement additional strategies to assist sales in creating more opportunities. You will run A/B tests on subject lines, messaging, cadence, and CTAs, and share results openly to inform future programs.

Requirements

  • 3+ years of marketing, sales, consulting, or related experience (at a B2B SaaS company, preferably)
  • Hands-on experience with Marketo or a comparable marketing automation platform (required)
  • Working knowledge of Salesforce CRM, including campaign tracking and lead flow (required)
  • Experience using tools such as Litmus for email QA and deliverability (preferred)
  • Understanding of email compliance and deliverability best practices (CAN-SPAM, GDPR)
  • Experience using AI tools to improve campaign production, personalization, or testing efficiency (preferred)
  • Goals driven individual that will go above and beyond to ensure we meet our numbers
  • Ability to manage multiple stakeholders – both internal and external – to successfully deliver on programs and campaigns
  • Creative problem solver, with a track record of creating unique solutions to complex problems
  • Skilled project manager with the ability to prioritize and manage competing deadlines
  • Strong analytical skills with a keen eye for detail, and ability to make sound, data-driven decisions
  • Excellent communicator, with an ability to influence and compel through a confident and credible delivery
  • Excellent English communication skills both verbal and written
Benefits
  • Competitive base salary + Company-wide bonus program
  • Generous and flexible time and parental leave policies
  • Health benefits - Medical, Dental, Vision and Life Insurance 100% paid for employees!
  • 401K with a generous company match
  • Amazing rewards and incentives – we love celebrating each other!
  • Commitment to community service with opportunities to give back
  • A Best Places to Work company 10 years in a row and numerous other awards
  • Access to brand new downtown office with 360 views of Austin, high-tech building gym, and nearby running trails
  • Ongoing career development opportunities with our Learning and Development team

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingemail marketingcampaign orchestrationA/B testingdata-driven decision makinglead conversionemail compliancemarketing automationSalesforce CRMAI tools
Soft skills
goals drivencreative problem solvingproject managementanalytical skillscommunication skillsstakeholder managementattention to detailinfluencing skillscollaborationtime management