Aleph Group, Inc

Marketing Specialist

Aleph Group, Inc

contract

Posted on:

Location Type: Hybrid

Location: Belgrade • Serbia

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Evaluate a broad range of internal and external factors to define the regional B2B marketing strategy and tactics to support key sales objectives within Europe
  • Ensure marketing activities are aligned with the overall global marketing strategy, as well as Regional Director and Country Manager’s strategy
  • Manage regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.
  • Conceive and create precise, persuasive and locally relevant messaging in partnership with the cross functional team and the partners
  • Work with external vendors (i.e. PR & Event agencies) to exemplify the awareness of Aleph and execute activations in the countries of the region Localize Messaging:
  • Partner with cross-functional teams to adapt global messaging into precise, persuasive, and locally relevant communications and assets.

Requirements

  • Familiarity with the Digital Advertising Ecosystem: Understanding of digital advertising, ad tech platforms, and key components of data-driven marketing.
  • Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector.
  • Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting.
  • Content Adaptation Skills: Ability to adapt and localize existing marketing narratives and content (case studies, blog posts, social media copy) for specific B2B audiences.
  • Collaboration Experience: Experience managing co-marketing campaigns and activities involving external partners or vendors.
  • Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances.
  • Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders.
  • Event Coordination: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines.
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdigital advertisingdata analysiscampaign performance metricscontent adaptationlocalizationevent coordinationad tech platformsROI reporting
Soft Skills
clear communicationcollaborationcultural sensitivitypersuasive messagingcross-functional teamwork