Marketing Specialist
Aleph Group, Inc
contract
Posted on:
Location Type: Hybrid
Location: Sofia • Bulgaria
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About the role
- Support the regional strategy and contribute to building the presence and awareness of Aleph and its priority partners across European markets.
- Coordinate project timelines and asset delivery while working closely with the Regional Marketing team, the Global Marketing team, and cross-functional partners in sales and communications.
- Manage regional and local execution of marketing initiatives to engage the local advertiser communities regularly: Events, content, case studies, email marketing, swag, sales material, direct mailers etc.
- Ensure marketing activities are aligned with the overall global marketing strategy, as well as Regional Director and Country Manager’s strategy.
Requirements
- Familiarity with the Digital Advertising Ecosystem: Understanding of digital advertising, ad tech platforms, and key components of data-driven marketing.
- Working Knowledge of B2B Marketing: Experience supporting B2B marketing initiatives within a digital landscape, ideally in the advertising or technology sector.
- Data Analysis & Measurement Support: Demonstrated ability to assist in the analysis of campaign performance metrics and support efforts to gather data for optimization and ROI reporting.
- Content Adaptation Skills: Ability to adapt and localize existing marketing narratives and content (case studies, blog posts, social media copy) for specific B2B audiences.
- Collaboration Experience: Experience managing co-marketing campaigns and activities involving external partners or vendors.
- Local Market Awareness: Ability to quickly adapt communication and execution plans to different local markets, showing sensitivity to cultural nuances.
- Clear Communication Skills: Strong ability to communicate clearly and professionally, both verbally and in writing, when interacting with internal and external stakeholders.
- Event Coordination: Experience coordinating logistical elements for events or webinars (virtual and in-person), including managing vendor needs, supplies, and timelines.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital advertisingad tech platformsdata-driven marketingB2B marketingcampaign performance metricsdata analysiscontent adaptationlocalizationevent coordinationROI reporting
Soft Skills
collaborationclear communicationcultural sensitivityproject managementstakeholder engagementadaptabilityorganizational skillsteamworkproblem-solvingcreativity