Customer Experience Marketing Manager

Aledade, Inc.

Customer Experience Marketing Manager building marketing strategies throughout the customer experience journey. Collaborating across teams to enhance customer engagement and retention for Aledade's health partnership.

Posted 6/16/2026full-timeRemote • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Support the development and execution of customer journey and lifecycle marketing strategies across key stages, including growth, onboarding, engagement, renewal, retention, and advocacy. Identify opportunities to improve the customer experience through better timing, messaging, segmentation, and coordination across touchpoints.
Build, manage, and optimize customer-facing campaigns, nurture programs, and communications that support customer engagement, education, retention, and long-term partnership success. Maintain marketing plans, timelines, content needs, campaign calendars, tactical execution plans, and readiness documentation.
Partner cross-functionally with Growth, Sales, Field Operations, Market Leadership, Product, Customer Success, Marketing Operations, and BI to ensure customer communications are aligned, timely, and connected to business priorities. Represent Customer Experience Marketing on cross-functional projects and workstreams.
Support advocacy and customer engagement programs, including customer introductions, references, testimonials, ambassadors, peer learning, and other programs that activate engaged customers and contribute to growth, retention, and customer loyalty.
Establish, track, and report on key performance indicators across customer experience marketing programs, including engagement, conversion, participation, campaign performance, and retention-related metrics. Use insights to improve campaigns, workflows, and future planning.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field.
8+ combined years of experience in B2B marketing, lifecycle marketing, customer marketing, customer success marketing, growth marketing, campaign management, or marketing operations.
Experience building and executing multi-touch campaigns, nurture programs, lifecycle communications, or customer engagement programs.
Strong understanding of customer journey strategy, segmentation, messaging, campaign planning, and performance measurement.
Demonstrated ability to independently manage programs from strategy through execution, including planning, timelines, documentation, stakeholder alignment, and follow-through.
Experience effectively partnering with cross-functional teams and managing work across multiple stakeholders, priorities, and timelines.
Ability to identify risks, blockers, dependencies, and resourcing needs early, and escalate with clear recommendations or solutions.
Healthcare, value-based care, SaaS, or other complex B2B experience preferred.
Experience with Salesforce and HubSpot strongly preferred.

Benefits

Comp & perks

Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcustomer marketingcampaign managementmulti-touch campaignscustomer engagement programsperformance measurementsegmentationmessagingcampaign planning

Soft Skills

stakeholder alignmentprogram managementcross-functional collaborationrisk identificationproblem-solvingindependent managementcommunication