Field Marketing Specialist

Aledade, Inc.

Field Marketing Specialist at Aledade coordinating logistics and driving regional engagement for value-based care adoption through marketing initiatives.

Posted 4/23/2026full-timeRemote • Virginia • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Help coordinate logistics for regional tradeshows, customer dinners, and in-person events, including venue selection, catering, booth shipping, and vendor management. Manage pre- and post-event processes such as guest lists, registration, follow-up communications, and reporting. Support onsite event setup and teardown when applicable.
Partner in scheduling and managing logistics for webinars including platform setup (ON24), speaker coordination, registration, and live-day support. Ensure timely execution of promotional emails, landing pages, and calendar invites in coordination with the GDR team. Track attendance, engagement metrics and contribute to post-event reporting and nurture plans.
Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs. Ensure field assets (presentations, signage, swag etc.) are up-to-date and delivered on time. Help coordinate speakers and internal SME’s for events and webinars.
Work closely with Sales, MarOps, BI, and Digital teams to ensure alignment on regional goals, targets, operational needs and reporting. Maintain project timelines and keep stakeholders informed of milestones and changes.
Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce). Assist in reporting on ROI, lead generation, and LUM impact of field programs.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system
Willingness to travel occasionally for onsite event support.

Benefits

Comp & perks

Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

event coordinationlogistics managementvendor managementreportingperformance metrics trackinglead generationROI analysisproject management

Soft Skills

communicationcollaborationorganizational skillsattention to detailtime management