Content Manager

• Launch and own the content strategy for ALEA's new iGaming affiliate website
• Define and execute content roadmap (reviews, guides, blogs, bonus pages, news) aligned with SEO and operator campaigns
• Develop a content calendar aligned with SEO priorities, seasonal opportunities, and campaigns
• Lead, mentor, and manage a team of in-house and freelance writers
• Create content briefs and guidelines ensuring alignment with SEO requirements and brand voice
• Ensure all content is accurate, engaging, SEO-optimized, and compliant with iGaming regulations
• Collaborate closely with the SEO Manager to optimize existing and new content and implement on-page SEO best practices
• Monitor content performance (rankings, traffic, engagement, conversion) and adjust strategy accordingly
• Implement editorial standards and promote responsible gambling messaging across content
• Track content KPIs and report performance and insights to the Head of Affiliation
• Continuously optimize content based on data-driven insights

Content Manager

Content Manager – In-Product Content