Senior Marketing Analyst – Sponsorships, Offline Media
ALE Combustíveis
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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Job Level
About the role
- Conceptualize, plan and develop promotional and ongoing support campaigns for ALE sponsorships and ALE offline media.
- Execute ALE sponsorship activations, leveraging the best opportunities and ideas to strengthen the brand’s relationship with B2B and B2C customers;
- Plan and execute offline media strategies aligned with marketing and branding objectives
- Analyze target audiences, geographic coverage and campaign frequency for media initiatives
- Coordinate the production, adaptation and placement of materials, ensuring brand consistency
- Support planning of integrated 360° campaigns coordinated with digital media
- Support the development of the company’s strategic sponsorship planning by implementing communication projects, campaigns and external events;
- Conduct feasibility analyses for sponsorship and media activation initiatives;
- Evaluate institutional sponsorship proposals and recommend the best opportunities for brand exposure in outlets/events that align with the company’s institutional positioning and strategy;
- Liaise with commercial teams to involve clients in sponsorship activations;
- Manage suppliers (agencies, printers, internal departments)
- Develop management reports for immediate leadership;
- Monitor and control the monthly budget for assigned projects
- Availability to travel for on-site supervision of sponsorship activations;
- Support the development of audiovisual materials for campaigns, events and social media, prioritizing content relevance, presenter image and ensuring application of brand guidelines.
Requirements
- Bachelor’s degree in Communication, Marketing, Advertising, Journalism, Public Relations or related fields.
- Postgraduate degree in sponsorships, branding, live marketing or sports marketing (desirable)
- Advanced English
- Creativity
- Trend-aware, well-informed professional
- Experience managing sponsorships
- Experience managing offline media
- Skills in Excel, PowerPoint and Word (intermediate)
- Strong organizational skills and attention to detail;
- Strong written and verbal communication skills and interpersonal abilities;
- Proactivity, focus and ability to multitask
- Systemic thinking and a continuous improvement mindset
- Enthusiastic and confident to test new, unconventional solutions
- Engaged and interested in digital channels;
- Good sense of humor and able to work effectively in a team.
Benefits
- Meal allowance
- Food allowance
- Health insurance
- Dental insurance
- Life insurance
- Private pension (retirement plan)
- Funeral assistance (extended to relatives)
- Performance-based profit-sharing (PPR)
- Transportation allowance
- Total Pass (benefits program)
- Length-of-service bonus
- Goord-Card (discounts at partner companies)
- Extended maternity and paternity leave
- Family allowance
- Special needs child assistance
- Partnerships with educational institutions
- Legal, social and psychological counseling services
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sponsorship managementoffline media managementcampaign planningaudience analysisbudget managementfeasibility analysisreport developmentaudiovisual material developmentcommunication project implementation360° campaign support
Soft Skills
creativityorganizational skillsattention to detailwritten communicationverbal communicationinterpersonal abilitiesproactivitymultitaskingsystemic thinkingteamwork
Certifications
Bachelor’s degree in CommunicationBachelor’s degree in MarketingBachelor’s degree in AdvertisingBachelor’s degree in JournalismBachelor’s degree in Public RelationsPostgraduate degree in sponsorshipsPostgraduate degree in brandingPostgraduate degree in live marketingPostgraduate degree in sports marketing