Alcumus

Program Manager

• **Competitive Campaigns & Programs**
• - Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents.
• - Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities.
• - Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies.
• - Partner with Sales and SDR leadership to align competitive plays with account-level strategies.
• - Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns.
• **Competitive Intelligence & Account List Management**
• - Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.).
• - Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns.
• - Utilize contractor benchmarking data to guide competitive campaign themes and asset development.
• **Sales Enablement & Field Support**
• - Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides.
• - Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.).
• - Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment.
• - Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk.
• **Event Integration**
• - Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events.
• - Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations.
• **Cross-Functional Collaboration**
• - Partner with Product Marketing to refine competitive positioning and messaging by industry and persona.
• - Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns.
• - Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges.
• **Measurement & Optimization**
• - Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share.
• - Report performance to marketing and sales leadership; recommend optimizations for scale and ROI.

Competitive Marketing Program Manager – Senior Manager

Performance Marketing

• * **Empowering organisations to achieve their highest potential.** **At **ISOQAR,** we draw on our experience, knowledge, and ambition to empower organisations to achieve their highest potential. Through a portfolio of progressive solutions, we work with customers to strengthen their business through ISO certification, ISO training, and consultancy, all delivered by our in-house expertise. **The Campaign Manager **will lead the design, delivery, and optimisation of multi-channel B2B campaigns that drive pipeline and revenue. They will own campaigns end-to-end, working closely with sales, product, sector specialists, digital teams, and external partners to deliver measurable results. **This is a hands-on role with responsibility for campaign strategy, briefing, execution, and performance across both direct and partner-led activity, with a strong focus on digital channels in a regulated environment.

Campaign Manager

Sales

• Gather business process information from clients
• Collaborate with clients to determine the best-fit approach
• Utilise internal systems and industry guidelines to establish audit durations
• Manage a project pipeline
• Prepare proposals

Technical Sales Officer

Customer Success Manager

• Develop and maintain strong, long-lasting relationships with a portfolio of key clients, ensuring satisfaction, loyalty, and account retention.
• Act as a trusted advisor to clients, providing strategic insights to guide business decisions, product development, and service improvements.
• Monitor industry trends, competitor activity, and market changes to proactively anticipate client needs and recommend tailored solutions.
• Proactively manage account health by assessing satisfaction, resolving issues quickly, and optimizing the overall customer experience
• Serve as the primary point of contact for assigned accounts, maintaining regular and responsive communication via email, phone, and virtual meetings.
• Ensure accurate and thorough record-keeping in the CRM to support reliable reporting and transparent customer interactions.
• Collaborate closely with Sales, Product, and Technical teams to resolve escalations and deliver seamless customer support.
• Lead customer onboarding, conduct training sessions, and create resources to help clients maximize the value of our products and services.
• Identify and leverage upsell and cross-sell opportunities to drive account growth and revenue.
• Prepare and present clear reports on account status, product usage, and actionable recommendations for clients and internal stakeholders.
• Manage escalations efficiently in line with company SLAs, maintaining client trust and satisfaction.

Customer Success Manager – CSM

• Concevoir, animer et améliorer en continu le programme d’onboarding des nouvelles recrues, incluant des formations animées par des formateurs (en présentiel ou à distance) ainsi que des ressources asynchrones.
• Piloter des programmes de développement continus visant à renforcer et faire évoluer les compétences des équipes de ventes.
• Collaborer avec les responsables des ventes pour identifier les écarts de compétences et les tendances de performance, et y répondre par des formations et des actions de coaching ciblées.
• Animer des sessions de formation engageantes et pratiques (virtuelles et en présentiel) afin de renforcer la connaissance produit, la maîtrise du processus de vente et la cohérence des messages.
• Développer des supports d’enablement évolutifs tels que des playbooks, des kits d’outils, des aides à la vente, des modules e-learning et des évaluations.
• Mesurer et évaluer l’efficacité des actions de formation à l’aide de KPI tels que le temps de montée en compétences, la productivité, l’atteinte des quotas et les retours des participants.
• Accompagner les lancements de produits et les initiatives go-to-market en formant les équipes sur les propositions de valeur, les personas et le positionnement concurrentiel.
• Exploiter les technologies (par exemple LMS, CRM) afin de suivre l’engagement et mesurer l’impact des programmes de formation.

Bilingue Partenaire d'aide à la vente – Coach Ventes

Events

• Plan, organize, and coordinate industry events, trade shows, conferences, conventions, seminars, and exhibitions for business audiences.
• Manage event logistics, including venue selection, vendor arrangements, catering, AV, and entertainment.
• Lead and direct on-site event setup, operations, and post-event breakdown.
• Build and manage event budgets, monitoring spend and financial performance.
• Oversee guest registration, ticketing, invitation distribution, and attendee satisfaction.
• Liaise and negotiate with suppliers, sponsors, exhibitors, and partners to meet business objectives.
• Ensure compliance with organizational, legal, and health/safety requirements at all times.
• Develop event marketing collateral and creative branding in collaboration with design and marketing teams.
• Project management for multiple simultaneous B2B events, including logistics, budgeting, contracts, and team leadership.
• Vendor sourcing and relationship management to secure quality services at competitive costs.
• Coordination between internal teams (sales, marketing, executive leadership) and external stakeholders (exhibitors, sponsors, suppliers).
• Guest and attendee management including communications, ticketing, and on-site support.
• Performance tracking and reporting to improve future events and demonstrate success.

Event Specialist

Social Media Manager

• Develop, implement, and manage social media strategies aligned with the company’s marketing and communication goals.
• Create, curate, and publish engaging content across social media platforms including graphics, videos, and written posts.
• Monitor social media channels, respond to comments and messages, and engage with the online community to build brand awareness and loyalty.
• Assist in public relations activities such as drafting press releases, organizing press conferences, and coordinating media interviews.
• Track, analyze, and report social media and PR campaign performance using analytics tools to optimize future strategies.
• Coordinate with marketing, creative teams, and external partners to ensure consistent brand messaging and campaign execution.
• Manage relationships with influencers, brand ambassadors, and media contacts to expand reach and impact.
• Support crisis communication efforts and help manage any negative news or publicity.
• Social media content creation, scheduling, publication, and community engagement across all relevant channels.
• Public relations support including media outreach, event coordination, and PR material preparation.
• Performance measurement and campaign reporting to inform strategic adjustments and enhance effectiveness.
• Collaborate cross-functionally to align PR and social media efforts with overall business objectives.

PR/Social Media Coordinator

Designer

• Develop and produce engaging multimedia content: graphics, video, animation, and interactive digital assets for web and digital platforms.
• Design and implement visual elements for websites, social media, email campaigns, and mobile apps.
• Create, edit, and optimize video content, including storyboarding, post-production, and publishing for digital marketing, training, and branding.
• Collaborate with marketing, creative, and technical teams to meet project goals and ensure brand consistency.
• Use industry-standard software such as Adobe Creative Suite, Premiere Pro, After Effects, and web development tools for creative production.
• Manage multiple simultaneous projects, deliver content on deadline, and maintain media libraries.
• Stay current with design trends, multimedia technologies, and best practices.
• Visual content production for web, digital, video, and interactive applications.
• Video design, editing, animation, and audio integration for dynamic multimedia experiences.
• Website and user interface design, ensuring optimal user experience and engagement.
• Project management, coordinating feedback, revisions, and collaboration across teams.
• Asset management: organize images, videos, design files, and digital collateral for easy access and re-use.

Senior Multi-Media Designer

Marketing

• Develop and execute integrated marketing campaigns tailored to business clients and industry verticals.
• Plan, launch, and manage multi-channel campaigns including email, digital, social media, advertising, PPC, and webinars.
• Collaborate with cross-functional teams such as sales, product, and creative to align campaign strategies with business objectives.
• Monitor, measure, and analyze campaign performance using analytics and KPIs to provide actionable insights and optimize results.
• Manage campaign budgets, resources, and timelines to ensure timely and effective delivery.
• Create compelling content and materials for marketing communications to engage B2B audiences.
• Stay updated with market trends, competitor activity, and best practices to inform future campaigns.
• Own end-to-end campaign development, coordination, optimization, and reporting.
• Analyze data and feedback to optimize targeting, messaging, and ROI for each campaign.
• Ensure brand consistency and compliance in all marketing materials and communications.
• Build and nurture business relationships through personalized campaign touchpoints.
• Support sales enablement by developing lead generation and nurturing strategies.