Alcumus

Product Marketing Manager

Alcumus

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own end-to-end product marketing for all US products and platforms, serving as the single point of accountability
  • Define and maintain clear positioning, messaging, and value propositions across the portfolio
  • Establish product/solution tiering, packaging narratives, and use-case clarity for consistent messaging
  • Build and scale the US product marketing playbook (positioning, messaging, launches, competitive frameworks)
  • Set standards for high-quality, reusable product marketing assets actively used by Sales and GTM teams
  • Develop differentiated, buyer-centric messaging tailored by persona, industry, and buying stage
  • Ensure consistent narratives across Sales, Marketing, and customer touchpoints
  • Own US product and feature launches end-to-end, driving adoption, measurable revenue impact, and market success
  • Partner with Product to translate roadmap into market-ready positioning and launch assets
  • Create practical, high-impact sales enablement (overviews, competitive positioning, objection handling, storytelling)
  • Capture customer, sales, and market insights to sharpen positioning, influence roadmap, and strengthen differentiation
  • Deliver scalable frameworks that support future product and team growth while building trust with Product, Sales, and Commercial leadership.

Requirements

  • Proven B2B Product Marketing experience, ideally in SaaS, compliance, workforce, energy, or regulated industries
  • Proven experience building or rebuilding product marketing functions
  • Experience owning multiple products or platforms across regions
  • Demonstrated success partnering with Sales and Product to drive GTM outcomes
  • Strong writer—able to create positioning, messaging, and assets independently
  • Deep understanding of product marketing best practices, frameworks, and terminology
  • Highly organized, self-directed, and comfortable in fast-paced environments
  • Pragmatic Institute certification a plus
  • **
Benefits
  • **Here are just a few of the great reasons you should join our team!**
  • - Work with a global team! We have colleagues and customers across North America and overseas.
  • - Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
  • - Veriforce provides
  • - 100% paid employee medical and dental insurance
  • - Monthly contributions to Health Savings Accounts
  • - A 401(k) match that is immediately fully vested
  • - Outstanding time off benefits
  • - Paid time off for volunteer activities
  • - Remote work
  • All job offers will be contingent on successful completion of a drug screen and background check.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Product MarketingSaaSproduct marketing best practicescompetitive positioningsales enablementproduct/solution tieringmessagingvalue propositionsmarket-ready positioningbuyer-centric messaging
Soft Skills
strong writinghighly organizedself-directedcomfortable in fast-paced environmentscollaborationcommunicationinfluencestorytellingcustomer insightstrust building
Certifications
Pragmatic Institute certification