Product Marketing Manager

Alcumus

Product Marketing Manager responsible for defining marketing foundations and driving adoption for US products at Veriforce. Collaborating closely with Product, Sales, and Commercial leaders.

Posted 4/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own end-to-end product marketing for all US products and platforms, serving as the single point of accountability
Define and maintain clear positioning, messaging, and value propositions across the portfolio
Establish product/solution tiering, packaging narratives, and use-case clarity for consistent messaging
Build and scale the US product marketing playbook (positioning, messaging, launches, competitive frameworks)
Set standards for high-quality, reusable product marketing assets actively used by Sales and GTM teams
Develop differentiated, buyer-centric messaging tailored by persona, industry, and buying stage
Ensure consistent narratives across Sales, Marketing, and customer touchpoints
Own US product and feature launches end-to-end, driving adoption, measurable revenue impact, and market success
Partner with Product to translate roadmap into market-ready positioning and launch assets
Create practical, high-impact sales enablement (overviews, competitive positioning, objection handling, storytelling)
Capture customer, sales, and market insights to sharpen positioning, influence roadmap, and strengthen differentiation
Deliver scalable frameworks that support future product and team growth while building trust with Product, Sales, and Commercial leadership.

Requirements

What you’ll need

Proven B2B Product Marketing experience, ideally in SaaS, compliance, workforce, energy, or regulated industries
Proven experience building or rebuilding product marketing functions
Experience owning multiple products or platforms across regions
Demonstrated success partnering with Sales and Product to drive GTM outcomes
Strong writer—able to create positioning, messaging, and assets independently
Deep understanding of product marketing best practices, frameworks, and terminology
Highly organized, self-directed, and comfortable in fast-paced environments
Pragmatic Institute certification a plus
**

Benefits

Comp & perks

**Here are just a few of the great reasons you should join our team!**
- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
- Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work
All job offers will be contingent on successful completion of a drug screen and background check.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B Product MarketingSaaSproduct marketing best practicescompetitive positioningsales enablementproduct/solution tieringmessagingvalue propositionsmarket-ready positioningbuyer-centric messaging

Soft Skills

strong writinghighly organizedself-directedcomfortable in fast-paced environmentscollaborationcommunicationinfluencestorytellingcustomer insightstrust building

Certifications

Pragmatic Institute certification