Senior Manager, Content Strategy and Communications
Alcumus
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Lead Veriforce’s content strategy across campaigns, website content, digital marketing, and sales enablement
- Set editorial direction, content priorities, and governance to ensure consistency, quality, and alignment with business goals
- Manage and develop the Content Strategist and design team while overseeing external contributors, agency support, and AI-enabled content workflows
- Ensure strong alignment between messaging, content, and visual execution across campaigns, digital channels, website experiences, and sales materials
- Build and optimize AI-assisted and agent-based content operations across research, drafting, repurposing, optimization, and production
- Establish standards for AI-assisted content creation, including quality control, factual accuracy, and brand alignment
- Lead SEO and GEO strategy to improve visibility across traditional and AI-driven search environments
- Partner with digital and web teams to improve content discoverability, engagement, and conversion
- Oversee content development for integrated campaigns, including email, landing pages, paid media, webinars, nurtures, and sales collateral
- Ensure sales and GTM teams have current, effective content such as one-pagers, case studies, pitch decks, battlecards, and industry-specific materials
- Manage the PR agency to drive meaningful media wins and support brand visibility
- Define content KPIs and use performance data to improve strategy, output, and business impact
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- 6+ years of experience in content strategy, content marketing, editorial leadership, digital content, or related B2B marketing roles
- Proven experience leading content strategy in a revenue-driven B2B environment
- Experience managing creative and content talent, including writers, strategists, and design resources
- Strong experience with AI-enabled content workflows, including AI tools or agents used for research, creation, optimization, and content operations
- Deep expertise in SEO and a strong understanding of GEO and AI-search content strategy
- Strong understanding of digital content strategy, website performance, search intent, and conversion-focused content
- Experience supporting demand generation, digital campaigns, and sales enablement
- Strong writing, editing, project management, and stakeholder management skills
- Experience in B2B SaaS, technology, or complex industrial sectors, ideally supporting Oil & Gas, Utilities, Chemical, or Manufacturing
Benefits
- **Here are just a few of the great reasons you should join our team!**
- - Work with a global team! We have colleagues and customers across North America and overseas.
- - Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to build your career.
- - Veriforce provides
- - 100% paid employee medical and dental insurance
- - Monthly contributions to Health Savings Accounts
- - A 401(k) match that is immediately fully vested
- - Outstanding time off benefits
- - Paid time off for volunteer activities
- - Remote work
- All job offers will be contingent on successful completion of a drug screen and background check.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategycontent marketingeditorial leadershipdigital contentSEOGEO strategyAI-enabled content workflowsproject managementdemand generationconversion-focused content
Soft Skills
leadershipstakeholder managementwritingeditingcommunicationorganizational skillsteam managementstrategic thinkingcollaborationquality control
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in JournalismBachelor’s degree in English