Alcumus

Industry Marketing Manager – Oil & Gas

Alcumus

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
  • Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
  • Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
  • Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
  • Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
  • Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
  • Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
  • Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
  • Ensure content reflects:
  • - Industry-specific risks, regulations, and operating realities
  • - Buyer persona pain points (e.g., procurement, safety, compliance, operations)
  • - Veriforce’s differentiated value across contractor networks, compliance, insurance, and risk intelligence
  • - Incorporate market trends, customer insights, and competitive context into content planning.
  • Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities.
  • Partner with sales and customer teams to maximize event impact before, during, and after execution.
  • Assist in executing account-based marketing programs for priority accounts and industry segments.
  • Help activate named-account strategies through personalized messaging, coordinated campaigns, and sales collaboration.
  • Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
  • Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.
  • Use insights to continuously refine industry marketing execution.

Requirements

  • **Required**
  • - 5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
  • - Experience executing multi-channel demand generation and ABM programs
  • - Strong understanding of how marketing supports pipeline creation and sales execution
  • - Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
  • - Data-driven mindset with experience tracking and reporting on marketing KPIs
  • - Strong project management, communication, and organizational skills
  • **Preferred**
  • - Experience supporting industry or vertical-based GTM strategies
  • - Familiarity with Salesforce and marketing automation platforms (e.g., Pardot)
  • - Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus
  • - Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy
Benefits
  • **Here are just a few of the great reasons you should join our team!**
  • - Work with a global team! We have colleagues and customers across North America and overseas.
  • - Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
  • - Veriforce provides
  • - 100% paid employee medical and dental insurance
  • - Monthly contributions to Health Savings Accounts
  • - A 401(k) match that is immediately fully vested
  • - Outstanding time off benefits
  • - Paid time off for volunteer activities
  • - Remote work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingmulti-channel demand generationaccount-based marketing (ABM)pipeline creationmarketing KPIsproject management
Soft Skills
collaborationcommunicationorganizational skills