Alcumus

Industry Marketing Manager

Alcumus

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Support the execution of industry-specific go-to-market plans, aligned to Veriforce’s priority verticals and regional focus areas.
  • Help design and execute multi-channel, account-based campaigns that target named accounts, buying committees, and priority personas.
  • Translate industry strategy into practical execution across email, paid media, ABM, events, webinars, and sales touchpoints.
  • Partner closely with Industry Sales and SDRs to ensure marketing efforts align with sales priorities, target account lists, and active opportunities.
  • Support sales enablement by developing industry-specific messaging, talk tracks, and collateral that reflect real buyer challenges and buying stages.
  • Participate in regular sales alignment rhythms to understand pipeline needs, competitive pressure, and launch readiness.
  • Coordinate the development of industry-relevant content, including case studies, landing pages, blogs, webinars, and field assets.
  • Ensure content reflects industry-specific risks, regulations, and operating realities.
  • Incorporate market trends, customer insights, and competitive context into content planning.
  • Support promotion and execution of industry events, including webinars, virtual roundtables, conferences, and regional field activities.
  • Partner with sales and customer teams to maximize event impact before, during, and after execution.
  • Assist in executing account-based marketing programs for priority accounts and industry segments.
  • Track and report on campaign and industry performance metrics, including engagement, MQLs, pipeline influence, and sales feedback.
  • Utilize industry and competitive research to inform messaging, positioning, and campaign opportunities.

Requirements

  • 5+ years of B2B product or industry marketing experience, preferably in SaaS, compliance, supply chain, risk management, or regulated industries
  • Experience executing multi-channel demand generation and ABM programs
  • Strong understanding of how marketing supports pipeline creation and sales execution
  • Proven ability to collaborate effectively with sales, SDRs, and cross-functional teams
  • Data-driven mindset with experience tracking and reporting on marketing KPIs
  • Strong project management, communication, and organizational skills
  • Experience supporting industry or vertical-based GTM strategies (preferred)
  • Familiarity with Salesforce and marketing automation platforms (e.g., Pardot) (preferred)
  • Exposure to ABM platforms such as Propensity, 6sense, Demandbase, or Terminus (preferred)
  • Experience marketing into complex buying groups or regulated industries such as utilities, manufacturing, chemicals, or energy (preferred)
Benefits
  • 100% paid employee medical and dental insurance
  • Monthly contributions to Health Savings Accounts
  • A 401(k) match that is immediately fully vested
  • Outstanding time off benefits
  • Paid time off for volunteer activities
  • Remote work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingmulti-channel demand generationaccount-based marketing (ABM)pipeline creationmarketing KPIsproject managementcontent developmentcampaign performance trackingdata analysis
Soft Skills
collaborationcommunicationorganizational skillsstrategic thinkingproblem-solving