Manager I, Surgical Product/Brand Marketing – Downstream

Alcon

Manager I leading brand strategy and innovation for surgical products at Alcon. Responsible for campaign execution and KOL management in China.

Posted 7/30/2026full-timeBeijing • 🇨🇳 ChinaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy planning, competitive analysis, and product innovation, with a strong focus on campaign execution and KOL management. Proven ability to manage A&P effectively while monitoring results and driving strategic initiatives.

Highest-signal resume keywords

Brand Strategy PlanningCompetitive AnalysisProduct InnovationCampaign ExecutionKOL Management

ATS Keywords

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Applicant Tracking System Keywords

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Industry Keywords

A&P ManagementMarket CampaignsLifecycle ManagementTarget SettingStrategy PlanningActivation LandingMonitoring Results

About the role

Key responsibilities & impact

Lead annual brand strategy planning and competitive analysis, mkt campaigns & whole lifecycle management, etc.
Lead new product innovation, including but not limited to target setting, strategy planning, activation landing and consistent monitoring results
Campaign and event execution, from planning to landing and tracking
KOL management – national Top KOL management
A&P management

Requirements

What you’ll need

Education
Years of experience
Technical skills
Behaviors

Benefits

Comp & perks

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Mention any sponsorship and / or relocation offerings