Business Development Lead – Individual Products

Alberta Blue Cross

Business Development Lead at Alberta Blue Cross expanding market share within Individual Products Division. Developing partnerships, leveraging insights, and supporting growth in health, dental, and life services.

Posted 7/16/2026full-time🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and partnership creation, with a focus on strategic market growth and the ability to engage and influence stakeholders at all levels. Proficient in developing and executing co-branded strategies and managing complex partnership negotiations while ensuring regulatory compliance.

Highest-signal resume keywords

Business DevelopmentPartnership CreationStrategic Market GrowthConsultative SkillsCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B2C Ecosystem ArchitectureMarket Strategy DevelopmentContract NegotiationPerformance Metrics AnalysisDigital Engagement Campaigns

Soft Skills

Excellent Communication SkillsStrong Boardroom PresenceInfluencing Skills

Industry Keywords

Affinity GroupsCorporate OffboardingRegulatory ComplianceHealth ServicesTravel Portfolio Expansion

About the role

Key responsibilities & impact

Create a pipeline of potential affinity groups where members could benefit from ABC services
Architect B2B2C ecosystems to develop alliances with organizations that would enable access to non-traditional markets
Develop and execute a strategy, in concert with marketing, to leverage potential co-branded distribution resulting in white label/co-branded digital mediums targeting specific affinity audiences
Partner with internal stakeholders to build a seamless, systematic process that captures and converts retiring employees from existing client contracts
Deliver Executive-Level Corporate Pitches: Educate and pitch existing B2B group clients on implementing our individual retiree products as a value-add, zero-cost corporate offboarding and severance benefit for their departing workforces
Work with IP team members and marketing to implement educational retirement webinars and digital engagement campaigns, securing direct trust with employees before their group coverage officially terminates
Source, evaluate, and pursue potential business partnerships, joint ventures, or niche portfolio acquisitions that immediately strengthen and expand Alberta Blue Cross's individual health, dental, and life services in concert with Marketing
Identify strategic point-of-sale partnerships within the travel and hospitality sectors to expand the travel portfolio beyond the traditional inbound call center model
Serve as one of the strategic gatekeepers to ensure all external partnerships and vendor integrations strictly align with Alberta Blue Cross's brand equity, regulatory compliance standards, and corporate mission
Continuously monitor and analyze demographic shifts, competitor behavior, and emerging health tech trends to identify unserved or high-potential individual consumer segments
Maintain an executive-level view of all active partnership negotiations, contract renewals, and associated pipeline, providing regular performance updates and forecast metrics to the Executive Leadership Team and stakeholders
Partner with product development, underwriting, and IT infrastructure teams to ensure Alberta Blue Cross's backend operations can successfully support the scale and unique demands of newly acquired affinity groups and strategic networks.

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or a related field would be an asset
7 to 10+ years of business development, partnerships, or corporate growth experience
Proven track record of creating partnerships, resulting in increased business
Strong consultative skills to engage internally and externally to operationalize market strategies
Excellent verbal and written communication skills
Strong boardroom presence
Ability to work cross-functionally and influence at multiple levels
Experience in developing strategies to drive market growth in different industries
Beneficial to have a robust network of relationships across the Alberta market.

Benefits

Comp & perks

Diversity and inclusion initiatives
Opportunities for career growth
Healthy work-life balance