Senior Manager, Demand Gen / ABM

Albert Invent

Senior Manager, Demand Generation & ABM at Albert creating marketing strategies to drive revenue for AI-native software. Focused on building a pipeline engine and executing integrated campaign programs.

Posted 6/5/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals.
Build Albert's ABM approach from the ground up, including account segmentation, tiering, and play design, across paid, email, events, and executive engagement programs.
Architect integrated campaign programs that connect product marketing, content, events, and sales into a single, cohesive pipeline engine rather than a collection of isolated channels.
Design and run multi-touch ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement.
Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline.
Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for efficiency across the funnel.
Operate as the cross-functional orchestrator of a pod spanning product marketing, content, events, marketing operations, and design, driving alignment and accountability without direct line management.
Define what pipeline success looks like beyond MQLs; set the measurement standard and hold the system accountable to revenue outcomes.
Serve as Albert's internal authority on demand generation strategy, shaping how the company scales pipeline as it defines a new category in AI-native scientific software.

Requirements

What you’ll need

7-10+ years of experience in B2B demand generation, growth marketing, or ABM roles, with a demonstrable track record of owning or directly influencing pipeline targets.
Background in SaaS or B2B technology required; experience marketing to technical audiences like VP of R&D, CTO, or CIO required.
Proven ability to build demand programs from scratch, not only optimizing existing infrastructure, in a high-growth or early-stage environment.
Hands-on experience with ABM platforms such as 6sense or Demandbase, as well as paid media execution across LinkedIn and retargeting channels.
Strong track record partnering with sales teams and SDRs on target account strategy, outreach sequencing, and MQL-to-SQL conversion improvement.
Ability to think in systems, how channels connect, how accounts move through stages, and how to turn engagement into revenue, combined with the willingness to execute directly.
Excellent written and verbal communication skills; able to engage with technical and non-technical audiences including sales leadership and executive stakeholders.
Collaborative mindset with the ability to drive outcomes through cross-functional pods across time zones without direct authority.
Experience in life sciences, scientific software, or enterprise R&D nice to have.

Benefits

Comp & perks

We care about you.
Albert works hard to create a positive environment for our employees, and we think your life outside of work is important too.
We work hard and we play hard.
We value diversity.
Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful — every day.

ATS Keywords

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Hard Skills & Tools

B2B demand generationgrowth marketingaccount-based marketing (ABM)pipeline reportingattribution modelsmulti-touch ABM programsdemand programsconversion strategypaid media executionoutreach sequencing

Soft Skills

collaborative mindsetexcellent communication skillsability to think in systemscross-functional collaborationdriving outcomesengaging with technical audiencesengaging with non-technical audiencesaccountabilitystrategic thinkingleadership