Founding Growth Marketer

Alaro

Growth Marketer responsible for driving B2B customer acquisition for an AI-native law firm. Focused on optimizing website conversion, marketing analytics and building demand channels.

Posted 5/29/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

JavaScriptNext.jsSQL

About the role

Key responsibilities & impact

You'll own how Alaro gets found and how visitors become customers.
Take the website end-to-end: messaging, structure, conversion, speed, SEO
Run CRO experiments and ship them: landing pages, pricing, every CTA
Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn, Google), partnerships, lifecycle email
Own marketing analytics and attribution
Work with the GTM team and founders on positioning and content that closes deals
Write the copy, set up the campaign, and read the data yourself.

Requirements

What you’ll need

3+ years in B2B growth or product marketing, ideally at a Seed-Series B startup
Demonstrable wins on website conversion or paid acquisition: show us the before/after
AI-native by default. You build with frontier models, not just chat with them. OpenAI Codex, Claude cowork, and Claude Code are a must.
Modern stack: Webflow / Framer / Next.js, GA4 / PostHog, HubSpot, Ahrefs / Semrush; basic, SQL a plus
Strong written taste: you know when copy is selling versus filling space
Bias to ship.
Agency, with external signal. You have a view on what Alaro should do before anyone asks, and you've built something no one paid you to: a side project, writing, an event.
Bonus: B2B legal tech or professional services experience

Benefits

Comp & perks

Meaningful ownership: Competitive salary and equity, real responsibility from day one.
Founder & GTM exposure: Direct work with the GTM Lead and founders on brand, funnel, and motion.
Real impact: You'll shape how we go to market as we grow.
Freedom to experiment: Autonomy across site, channels, content, lifecycle.
Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B growth marketingproduct marketingwebsite conversionpaid acquisitionSEOCRO experimentscopywritingdata analysisSQLcampaign management

Soft Skills

strong written tastebias to shipinitiativecreativitycollaborationstrategic thinkingproblem-solvingcommunicationadaptabilityentrepreneurial mindset