Senior Marketing Analyst

Alares Internet

Marketing Analyst optimizing customer acquisition and pricing strategies for a telecom company. Collaborating with sales and marketing teams to drive growth and analyze market trends.

Posted 5/13/2026full-timeNatal • 🇧🇷 BrazilSeniorWebsite

About the role

Key responsibilities & impact

Develop and optimize customer acquisition and pricing strategies, ensuring competitiveness and profitability in the B2C segment, and support commercial planning and data-driven decision making.
Create channel-specific customer acquisition strategies focused on scale and efficiency.
Set and adjust pricing based on competition, customer profile and margin targets.
Perform economic feasibility analyses (NPV).
Monitor commercial KPIs and produce forecasts.
Track campaign performance and recommend continuous improvements.
Develop and maintain sales and efficiency reports and dashboards.
Analyze competitors and market trends.
Collaborate with sales, marketing, BI and credit teams.

Requirements

What you’ll need

Degree in Business Administration, Economics, Marketing, Communications, Advertising or related fields;
Strong analytical skills and problem-solving ability;
Data-driven mindset and evidence-based decision making;
Advanced Excel proficiency;
Experience with financial modeling;
Experience in pricing, commercial strategy or growth roles;
Experience in Telecom or Internet Service Providers (ISPs).

Benefits

Comp & perks

Meal and Food Allowance;
Transportation Allowance;
Health Insurance;
Dental Plan;
TotalPass;
Pharmacy Discounts;
Life Insurance;
Profit Sharing.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

economic feasibility analysispricing strategycustomer acquisition strategyfinancial modelingcommercial planningdata analysisKPI monitoringreportingdashboard developmentmarket trend analysis

Soft Skills

analytical skillsproblem-solvingdata-driven mindsetevidence-based decision makingcollaboration