Director of Demand Generation

Akuity

Director of Demand Generation responsible for driving pipeline and revenue growth at Akuity. Leading demand generation strategy and execution to reach technical audiences.

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own demand generation strategy across self-serve and sales-assisted funnels
Lead and grow a high-performing demand gen team (internal and agency)
Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets
Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives
Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
Own pipeline, revenue, and funnel reporting across all motions
Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
Partner with RevOps to ensure clean data, accurate attribution, and scalable systems
Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners
Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows

Requirements

What you’ll need

8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
Background in developer tools, infrastructure, API, or open-source companies
Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from open-source adoption to paid commercial and enterprise
Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions and optimize performance
Analytical and data-driven, with the ability to thrive in ambiguous, fast-moving environments
Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, Claude

Benefits

Comp & perks

High visibility, real ownership, and strong executive partnership
An exciting opportunity to shape the software delivery layer that powers the next generation of AI companies and infrastructure
A motivated, passionate team that champions each other's success and shows up with genuine commitment
Competitive compensation, benefits, and meaningful career growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generation strategypipeline reportingrevenue optimizationABM programsmulti-channel marketingcustomer journey analysislifecycle marketingdata analysisperformance optimizationcampaign execution

Soft Skills

leadershipteam managementcollaborationanalytical thinkingadaptabilitycommunicationrelationship managementstrategic thinkingproblem-solvingcreativity