Salary
💰 $90,000 - $115,000 per year
About the role
- Act as the primary marketing lead, supporting partner sales enablement, branding, and messaging efforts across distribution and reseller networks.
- Manage contracted marketing resources, including designers, copywriters, and digital freelancers, to execute campaigns and deliverables on time and on brand.
- Improve branding consistency across partner-requested assets, ensuring our positioning is clear, compelling, and channel-appropriate.
- Own the development of co-branded and white-labeled materials, pitch decks, sales collateral, email templates, and other partner-facing content.
- Build and execute go-to-market campaigns and partner toolkits to drive product awareness, education, and lead generation.
- Collaborate cross-functionally with Sales, Product Marketing, and Ops to ensure alignment on messaging, value proposition, and partner communications.
- Measure and report on campaign performance, identifying ways to improve engagement, usage, and sales effectiveness across partner programs.
- Help build scalable systems for intake, tracking, and delivery of partner marketing requests.
Requirements
- 3–5+ years of experience in Consumer or B2B marketing, channel/partner marketing—ideally at a startup.
- Brings a strong understanding of the IT distribution landscape, partner dynamics, and how to craft messaging that resonates in that world.
- Proven success managing contractors or agencies, especially in startup or lean marketing environments.
- Strong project management skills, organized, and able to juggle multiple priorities without losing momentum.
- Possesses a hands-on mentality and is comfortable switching between strategy and execution.
- Understands and thrives in a fast-paced, scrappy startup environment where ambiguity and rapid iteration are the norm.
- Strong communicator and collaborator across sales, product, and marketing teams.