Generative Engine Optimization Marketing Specialist

Akamai Technologies

GEO Marketing Specialist shaping and scaling brand visibility across AI-driven search. Maximizing optimal representation in generative search results and driving innovative content strategies.

Posted 6/3/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $65,700 - $118,300 per yearWebsite

About the role

Key responsibilities & impact

Defining roadmap to maximize brand and product representation in generative search results and AI assistants
Tracking trends, insights and actions in the fast-changing GEO/AEO landscape
Identifying, recommending and collaborating cross-functionally on GEO-first content to outperform in the LLMs
Participating in the content operations process to ensure adherence to SEO and GEO best practices
Ensuring all content is optimized for traditional SEO and emerging GEO requirements
Establishing the operating model across the organization for cross-functional integration
Measuring, monitoring, and adjusting approach accordingly
Linking GEO outcomes to business KPIs
Personalizing approach by LLM for improved outcomes
Doing technical work to make digital properties consumable for LLMs
Supporting regional partners on country-level monitoring and insights

Requirements

What you’ll need

2 years of relevant SEO, Content Marketing experience
Bachelor's degree or its equivalent (GEO/AEO experience preferred)
Understanding of modern search + LLM ecosystems
Skilled using SEO technologies and AI tools (e.g. Ahrefs, Gemini, Scrunch, Profound)
Courage and a distinctive edge
Ability to think outside the box and present innovative ideas
Pursue intellectual honesty throughout the organization
Passion and commitment to the vision

Benefits

Comp & perks

industry-leading benefits including healthcare
401K savings plan
company holidays
vacation (in the form of PTO)
sick time
family friendly benefits including parental leave
employee assistance program focusing on mental and financial wellness
eligibility requirements apply

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOContent MarketingGEOAEOLLMContent OperationsDigital Properties OptimizationTrend AnalysisKPI MeasurementCross-functional Collaboration

Soft Skills

CourageInnovative ThinkingIntellectual HonestyPassionCommitment

Certifications

Bachelor's Degree