Marketing Program Specialist

Akamai Technologies

Marketing Program Specialist executing digital marketing programs for cloud computing services at Akamai. Utilizing data-driven strategies to coordinate global marketing efforts for high-impact campaigns.

Posted 4/17/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $65,700 - $118,300 per yearWebsite

Tech Stack

Tools & technologies

CloudTableau

About the role

Key responsibilities & impact

Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
Managing daily performance of paid media budgets and performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets are delivered on time for global launches
Collaborating on the development of "Cloud-First" visual identities and messaging
Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
Working in tandem with regional marketing leads to localize campaigns while maintaining a unified global brand voice
Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel and providing actionable insights

Requirements

What you’ll need

2 years of relevant experience in Marketing, Communications, Business, or a related field
Bachelor's degree or its equivalent
Experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
Proficiency in project management tools (e.g. Jira, Asana, or Monday.com)
Ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

Benefits

Comp & perks

Healthcare
401K savings plan
Company holidays
Vacation (in the form of PTO)
Sick time
Family friendly benefits including parental leave
Employee assistance program focusing on mental and financial wellness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingA/B testinglead generationdata analysiscampaign managementB2B marketingCloud ComputingSaaSDevOps

Soft Skills

project managementcollaborationcommunicationleadershiptime managementanalytical thinking

Certifications

Bachelor's degree